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Mazda Motor Corporation (7261.T)
- Yahoo Finance Video
Mazda exec. says these 2 catalysts will fuel US sales in 2025
Mazda North American Operations CEO Tom Donnelly sits down with Market Domination Overtime Hosts Julie Hyman and Josh Lipton to talk about how the Japan-based automaker plans to grow its presence in the US market. Mazda is expected to reach 400,000 deliveries in the US in 2024 and expects that number to grow in 2025. Donnelly tells Yahoo Finance the 2025 US sales target is “north of 450 [thousand] at this point.” The executive notes, “Obviously, we need to keep an eye on what's happening in the overall industry” as part of the company’s market-based approach. He says there are two catalysts that “are going to continue to spur our growth.” The first is the company will introduce the CX 50 hybrid, assembled in the US. The second growth catalyst is “a new brand campaign, ‘Move and Be Moved.’” Donnelly says, “It really addresses the opportunity that we saw in terms of the building blocks that we've put in place over the last couple of years. So we feel like we've got the product piece pretty well dialed in together with our retail partners. We've invested heavily in the experience that we provide our customers, and we're getting very good accolades for that from both our dealers and our consumers.” To watch more expert insights and analysis on the latest market action, check out more Market Domination Overtime here. This post was written by Naomi Buchanan.
- Yahoo Finance Video
Mazda is an 'intentional follower' on EVs: Mazda exec.
Mazda North American Operations CEO Tom Donnelly joins Market Domination Overtime Hosts Julie Hyman and Josh Lipton to discuss the automaker’s electric vehicle (EV) strategy. Donnelly explains that Mazda's strategy is offering a combination of battery and internal combustion engine (ICE) vehicles. “It's the right strategy for us as a brand, [of] our size. And we think it's proving to be the right strategy for the marketplace right now.” He outlines the company’s “three phases of this multi-solution strategy.” Donnelly explains that the first phase, which follows through the end of 2024, “was the introduction of plug-in hybrids.” The second phase spans from 2025 to 2027 when the company “will introduce more plug-in hybrid variations,” as well as the “first Mazda-produced battery electric vehicle.” The final phase goes through 2030, with Mazda offering a “multiple battery electric vehicle.” “The market is illustrating with the growth in hybrid, a bit of, let's say, tempered growth in battery electric vehicles, that they're looking for multiple powertrain options at this point. So we think we've got the right lineup to capitalize on that right now,” Donnelly tells Yahoo Finance. He says the company’s EV strategy has always been market-based so as not to get ahead of demand. “We've been, we think, very thoughtful and intentional about how we've approached [EVs]. In fact, the word we've used over the last two years has been ‘intentional follower.’ For a brand our size, we're going to monitor the market, and then we're going to use our agility to make sure that we can shift our production and shift our products to meet the demand at that particular time. And I would say it's proving to be effective.” To watch more expert insights and analysis on the latest market action, check out more Market Domination Overtime here. This post was written by Naomi Buchanan.
