Bridgestone Corp (BGT.BE)

Japanese sponsors Toyota, Bridgestone and Panasonic end Olympic contracts

The International Olympic Committee's three major Japanese sponsors — Toyota, Panasonic and Bridgestone — are terminating their contracts. Japanese sponsors have turned away from the Olympics, likely related to the one-year delay in holding the 2020 Tokyo Olympics. The delay reduced sponsors’ visibility with fans not allowed to attend competition venues, increased costs, and unearthed a myriad of corruption scandals around the Games.

Firestone remains Indycar's tire supplier under Bridgestone and Penske deal