As the NFL season heats up, fans know that Game Day commitments can often sideline personal connections. This season, however, Smirnoff—the official vodka sponsor of the NFL—is calling an audible by teaming up with Matchbox to create off-the-field Game Day Matchups, giving football lovers a chance to toast with fellow fans without benching their social plans.
Diageo North America continues to celebrate Historically Black Colleges and Universities (HBCUs) with unique and engaging activations at Homecomings and Classics throughout the 2024 fall season. Together with its brands Casamigos, Crown Royal and Guinness, Diageo is honoring HBCU culture and the longstanding traditions of Homecoming at Howard University in Washington, DC, and football Classics in Alabama and Louisiana.
Johnnie Walker, the world's number one Scotch Whisky1, launches the limited-edition Johnnie Walker Blue Label Ice Chalet in collaboration with luxury skiwear and lifestyle brand, Perfect Moment. Unveiled by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder, Priyanka Chopra Jonas, Blue Label Ice Chalet captures the essence of the luxury après-ski experience, featuring a rare new blend crafted by Master Blender Emma Walker, along with a bottle and bag designed by Perfect Moment a