Today, Captain Morgan is kicking off its exciting new global campaign, 'However You Spice', inviting everyone to look up from their screens and reconnect with friends in real life. In a world where endless scrolling has become the norm, the campaign celebrates the magic that happens when people come together with their crew in real life to share a laugh, raise a glass, and make memories.
In its seventh year as the exclusive whisky partner of the CMA Awards, Crown Royal spread generosity through Music City across the week, culminating in a special announcement on Country Music's Biggest Night. Woven into the fabric of country music, Crown Royal brings people together through shared values and experiences that define the genre. This year, the brand raised the bar and 'painted the town purple' like never before with a packed presence in Nashville.