Deckers Stock Races Ahead as Hoka Brand Builds Momentum

Deckers Stock Races Ahead as Hoka Brand Builds Momentum · The Wall Street Journal

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Shares of Deckers Outdoor climbed Friday after the company raised its outlook for the year on the strength of its Hoka brand and several banks including Wells Fargo and UBS raised their target prices. The maker of Hoka and Ugg shoes on Thursday said it expects sales for the year ending March 31, 2025, to rise about 12% to $4.8 billion, up from a prior outlook of $4.7 billion. "Hoka has exciting new innovations ahead, and we anticipate continued success and growth for the brand through the holiday and beyond," Deckers Chief Financial Officer Steven Fasching said on a call with analysts.