Heard on the Street: Etsy’s Crafty Niche Has Its Limits

Heard on the Street: Etsy’s Crafty Niche Has Its Limits · The Wall Street Journal

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Etsy has been trying to find new ways to draw more sales on its platform, but creativity might have its limits. The company, which also owns second-hand clothing marketplace Depop and musical instrument marketplace Reverb, said the volume of sales through its marketplaces declined 4.1% last quarter on the year, more than analysts had anticipated. For the year, Etsy expects total gross merchandise sales to decline by a low-single digit percentage, which would mark a third year of declines.