20 Best Vodkas for a Moscow Mule

In This Article:

In this article, we are going to discuss the 20 best vodkas for a Moscow Mule. You can skip our detailed analysis of the global vodka market, the new trends in vodka, and the upcoming vodka RTD in the market, and go directly to 5 Best Vodkas for a Moscow Mule

Once a curious footnote, the Moscow Mule, which turned 82 this year, is now one of the most popular drinks on the planet. The crowd-pleasing concoction was popularized in the 1940’s by Smirnoff-owner John G. Martin and Jack Morgan, the owner of the Los Angeles British pub Cock ‘n’ Bull. At the time, Martin was having a hard time selling vodka to Americans, who preferred whiskey and beer. Meanwhile, Morgan also had a surplus of ginger beer at his bar and his girlfriend happened to have a company that made copper mugs. When it all came together, quite a decent product emerged, one that revolutionized the American cocktail culture forever.  

Though there is a wide variety of drinks out there made with ginger beer and lime these days, the Moscow Mule sticks out simply because it really doesn’t taste like alcohol, yet it still has culinary substance. It’s refreshing and light, but it has personality.

The Global Vodka Market: 

Vodka is one of the Most Consumed Alcohols in the World. As we stated in our article – 20 Highest Quality Vodkas In The World – the global vodka market was valued at $25.98 billion in 2022, and is estimated to reach $40.25 billion by 2030, with a CAGR of 5.6% during the forecast period. 

Vodka-based RTD beverages are witnessing a huge increase in new product development, which is expected to drive the market. The all-natural, flavored segment is expected to witness the fastest growth rate, owing to the growing demand of premium flavored vodka, especially among the millennial population. 

The New Trends in Vodka:

There has been a significant shift in the spirits market in recent years. Ousted by craft gins and quality whiskeys, the sales of traditional premium vodka brands have declined. The war in Ukraine has also been responsible for the dip in popularity of the liquor. However, vodka producers are reinvigorating the category by tapping into the health conscious demand for low-alcohol beverages, and are moving towards lighter serves and low-ABV offerings to attract consumers back from competing spirits. 

Major vodka brands have ramped up their innovation efforts in the low-alcohol space to attract new and mindful consumers by offering products made with less sugar and fewer calories. Diageo was among the pioneers in the low-alcohol vodka space, launching its 30% ABV Ketel One Botanicals range in May 2018, said to be the first of its kind at the time. It contains no artificial flavors, added sugar, or artificial sweeteners. Constellation Brands, Inc. (NYSE:STZ) also capitalized on the trend in 2020, with the release of its sugar-free SVEDKA Pure Infusions range, also 30% ABV.