In this article, we’ll discuss the 20 countries with the most YouTube users in 2023. If you want to skip our detailed analysis of YouTube and its recent trends, then go directly to the 6 Countries with the Most YouTube Users in 2023.
YouTube, a video-sharing platform now owned by Alphabet Inc. (NASDAQ:GOOG)’s Google, was acquired in 2006 for a substantial $1.65 billion. The platform's revenue streams are diverse, stemming from advertising, paid content offerings like movies and exclusive YouTube-generated content, and the premium subscription option known as YouTube Premium, which offers ad-free content viewing. Additionally, YouTube creators have the opportunity to participate in Google's AdSense program, contributing to enhanced revenue generation for both the creators and the platform.
How many people use YouTube in the world in 2023?
When considering the countries with the most YouTube users in 2023, it's important to note that YouTube stands as the second most 'active' social media platform worldwide, boasting a substantial user base of 2.527 billion as of April. While the platform's advertising reach has seen a decline of 35 million users over the past year, it still maintains a noteworthy global presence.
A staggering amount of content, exceeding 500 hours, is uploaded to YouTube every minute, reflecting the vast array of videos available for consumption. Users, on average, dedicate approximately 19 minutes and 39 seconds of their daily routines to engaging with YouTube's diverse content.
YouTube's Financial Landscape
In the opening quarter of 2023, YouTube recorded a substantial revenue of $6.69 billion, further solidifying its financial prowess. Notably, the advertising segment of YouTube's revenue alone comprised approximately 11.35 percent of Google's comprehensive earnings throughout 2022. This remarkable financial achievement follows the platform's impressive revenue of $28.8 billion in 2021, indicating a notable growth of 30.4 percent compared to the previous year.
For content creators on YouTube, the earnings landscape is dynamic, with the average revenue per 1000 ad videos hovering around $18. However, this figure is significantly influenced by the viewership garnered by each video. Moreover, the financial relationship between content creators and YouTube's AdSense program is noteworthy, as Google redistributes around 68% of the revenue collected from advertisers. Consequently, for every $100 spent by an advertiser, content creators receive $68 from Google, underscoring the revenue-sharing dynamics within the platform's ecosystem.
Recent YouTube Trends
YouTube is undergoing transformative trends with a focus on AI-driven advancements. Alphabet Inc. (NASDAQ:GOOG)'s internal documents reveal the greenlighting of AI projects, including PaLM 2, a potent Language Model trained to emulate human responses. This innovation is empowering advertisers to shape their media assets and aiding YouTube creators with content suggestions.
PaLM 2's influence extends to YouTube's youth content, optimizing titles and descriptions, while creators experiment with PaLM 2-generated ideas.
Moreover, Alphabet Inc. (NASDAQ:GOOG)’s YouTube has introduced a monetization model for its Shorts feature in an effort to compete with TikTok. However, creators on YouTube say they still earn more money from longer-form videos compared to Shorts. Since the launch of YouTube Shorts' partnership program, creators have seen mixed results, with some reporting low earnings per view compared to long-form videos. YouTube is focused on bringing together creators, viewers, and advertisers to grow the Shorts ecosystem.
Let's now explore questions such as which country has the highest number of YouTube users and the factors contributing to this.
The ranking of 20 Countries With the Most YouTube Users in 2023 is based on the latest Datareportal report, which provides user statistics for each country. The countries are ranked in ascending order according to their respective YouTube user counts.
20 Countries With the Most YouTube Users in 2023
Here is the list of 20 countries with the most YouTube users in 2023.
20. Canada
Total number of YouTube users: 33.1 million
In early 2023, YouTube had 33.10 million users in Canada. YouTube is mainly popular with Canadians aged 12 to 34. It holds a 93% usage rate within this demographic. The platform's diverse content catered to teens and young adults likely contributes to its appeal in this age group.
19. Bangladesh
Total number of YouTube users: 34.4 million
In Bangladesh, YouTube is a popular hub for content sharing and consumption. Its extensive variety encompasses music videos, lifestyle content, and art and craft videos. The most prominent YouTubers in Bangladesh include Towhid Afridi. He has 1.48 million subscribers, The local YouTube scene thrives with popular genres like tech reviews, cooking, and beauty-related content.
18. Spain
Total number of YouTube users: 40.7 million
In Spain, there are around 40.70 million individuals engage with YouTube monthly, constituting 87.1% of the nation's internet users. This makes it the fourth most frequented website. Moreover, YouTube's advertising impact in Spain reached an impressive 92.7% of the entire internet user population in January 2022, underscoring the platform's extensive popularity and reach within the country.
17. Italy
Total number of YouTube users: 43.9 million
Italy has a substantial YouTube community. It had around 43.90 million users in early 2023. YouTube ads also command significant reach, captivating 86.4% of Italy's total internet user base by January 2023. While YouTube's market presence in Italy may not rival other social platforms, it maintains its appeal as a prominent content-sharing and consumption hub. The country's top 100 YouTube channels span diverse subjects such as music, gaming, and entertainment, featuring notable creators like PANDA BOI, Lola LoL, and laurapausinitv.
16. Thailand
Total number of YouTube users: 43.9 million
Thailand is one of the countries with most youtube users in 2023. Thailand records a YouTube user count of 43.9 million in 2023. The surge in internet usage and the rising trend of YouTube Shorts in the country have spurred younger demographics to dedicate substantial time to streaming content on the platform. This presents a promising avenue for regional brands to engage Generation Z and Millennials using micro-influencers, given their dominant presence on the platform.
15. Egypt
Total number of YouTube users: 45.9 million
In Egypt, YouTube has a substantial user presence. It recorded 45.90 million users in early 2023. YouTube ads further extend their influence, captivating 56.8% of Egypt's total internet user population by January 2023. Meanwhile, Thailand anticipates an increase in YouTube users, projecting a reach of 54.02 million users by 2025, particularly resonating with the younger demographics.
14. South Korea
Total number of YouTube users: 46 million
At the beginning of 2023, South Korea's YouTube community comprised 46 million users. YouTube ads exhibited a strong presence as well, connecting with 91.0% of the nation's total online user population by January 2023. Notably, South Korean YouTube enthusiasts dedicate an average of 40 hours each month to content consumption, with music, mukbang, ASMR, movies, vlogs, news, and dramas emerging as the most favored genres on the platform.
13. France
Total number of YouTube users: 52 million
France's YouTube platform presents an array of content options, encompassing YouTube challenges, Shorts, live streams, ASMR, and beyond. The user count by early 2023 showed a slight dip to 52 million. YouTube's advertising influence in France marked a notable 80.3% coverage of the total population in early 2022 and reached 86.9% of the entire internet user base in the country by January 2023, regardless of age.
12. United Kingdom
Total number of YouTube users: 57 million
In 2023, there are approximately 57.1 million individuals in the United Kingdom actively engaged with YouTube online. This indicates a substantial user presence within the nation. Also, YouTube advertisements successfully penetrated 89.3% of the total internet user base in the United Kingdom by January 2023. This emphasizes their effectiveness in connecting with a broad audience across the country.
11. Turkey
Total number of YouTube users: 57 million
The growth of YouTube in the country is because many people use the internet, it's easy to use on mobiles, there are videos in different languages, people like what's popular, it's good for advertising, and a lot of Muslims use it. At the beginning of 2023, Turkey had 57.40 million YouTube users. This means that the ads on YouTube in 2023 could reach about 67.3% of all the people in Turkey.
10. Philippines
Total number of YouTube users: 57.7 million
Philippines is one of the countries where youtube is popular. By 2025, it's expected that around 60 million people in the Philippines will be using YouTube. In 2023, there are already a lot of YouTube users in the country, about 58 million every month. People who make videos on YouTube in the Philippines usually earn between $0.01 and $0.03 for each view they get. But remember, this money can change a lot depending on what kind of videos they make and who watches them.
9. Vietnam
Total number of YouTube users: 63 million
In 2023, Vietnam had approximately 63 million people who regularly used YouTube. This means that YouTube ads in 2022 could be seen by about 63.4% of Vietnam's total population at the beginning of the year. The most popular types of videos on YouTube in Vietnam include music, gaming, news, influencer marketing, and watching together on smart TVs.
8. Germany
Total number of YouTube users: 70.9 million
YouTube holds a strong position in Germany's market, attracting a varied audience with its wide array of content. By January 2023, there were around 70.9 million active YouTube users in Germany. YouTube's ad tools reveal that men between 25 to 34 years old are the most frequent users in Germany, making up 11.9% of the user base as of January 2023.
7. Pakistan
Total number of YouTube users: 71.7 million
Pakistan is one of the countries with the most youtube users. By May 2023, there were roughly 71.7 million people using YouTube actively in Pakistan. YouTube's growth is most rapid in Pakistan, with more than 5,400 YouTube channels having over 100,000 subscribers as of 2022. In Pakistan, YouTube is used by 46.2% of adults aged 18 and above, showing a significant adoption rate.