3 Plant-Based Food Stocks to Buy as Gen Z Gobbles Up Vegan Alternatives

For those that prefer the all-natural route, the concept of plant-based food stocks might seem alien. However, it’s important to keep in mind that social mores and preferences change over time. Right now, the we have the intersection of young millennials and older members of Generation Z sparking a new paradigm in the broader culinary world.

Let’s just get down to the hard numbers. According to information cited by The Food Institute, a vast majority of college students – specifically 81% – will choose a plant-based food offering when it’s the default option. Further, extensive research indicates that Gen Z members (colloquially known as Zoomers) are more interested in plant-based foods than older demographics.

With young millennials generally carrying the same sentiments as Gen Z across a range of social wellness issues, investors need to pay close attention to this core need. With that in mind, below are compelling plant-based food stocks to consider.

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Kellanova (K)

Kellogg's sign on their Canada's head office building in Mississauga
Kellogg's sign on their Canada's head office building in Mississauga

Source: JHVEPhoto / Shutterstock.com

Multinational food manufacturing giant Kellanova (NYSE:K) – formerly known as Kellogg’s – isn’t exactly what you would call the most exciting idea. Since the start of the year, K stock slipped a bit under 1%. It’s done a lot of movement but the net gain has largely been lateral to use a football analogy. Still, market participants should keep Kellanova on their list of plant-based food stocks.

Mainly, that’s because the company features a sustainability-friendly brand called MorningStar Farms. Featuring a robust portfolio of veggie and vegan plant-based food products, MorningStar could take a bite out of the competition. Of course, that would be positive for K stock. Another catalyst to consider is the enormous scale.

In the trailing 12 months (TTM), Kellanova posted net income of $812 million or earnings of $2.36 per share. Revenue during this period reached $12.98 billion. For fiscal 2024, experts see an increase of 12% in earnings per share to $3.62.

To be fair, the top line might dip 3.1% to $12.72 billion. That’s not necessarily set in stone. Plus, Kellanova offers a forward dividend yield of 3.86%.

Kroger (KR)

Kroger (KR) Supermarket. The Kroger Co. is One of the World's Largest Grocery Retailers.
Kroger (KR) Supermarket. The Kroger Co. is One of the World's Largest Grocery Retailers.

Source: Eric Glenn / Shutterstock.com

Falling under the grocery store segment, Kroger (NYSE:KR) isn’t a pure-play candidate for plant-based food stocks. Instead, the company operates a combination of food and drug stores, along with multidepartment and marketplace stores. However, under its mainline business, Kroger offers a vegan brand called Simple Truth. Not that I’m an arbiter or anything but I’ve tried it several times and it’s a wonderful product.