Mr. Xiang Li, Chief Financial Officer of 36Kr, added, “We recorded total revenue of RMB102 million in the first half of 2024 while facing an evolving external environment. As we further streamlined our spending, our operating expenses decreased by 10% and 21% compared with the same period of last year and the previous period, respectively. Moving forward, we will continue to hone our core competitive edges, deepen AI applications and explore broader commercialization scenarios to generate long-term, sustainable value for all stakeholders.”

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¹ “Number of followers” refers to the aggregate number of followers across the official accounts we own and/or operate on various social media and online platforms, including but not limited to Weixin, Weibo, Zhihu, Toutiao, Xinhua Net, Douyin and Bilibili.

² Equals revenues generated from online advertising services for a period divided by the number of online advertising services end customers in the same period.

³ Equals revenues generated from enterprise value-added services for a period divided by the number of enterprise value-added services end customers in the same period.

⁴ Equals revenues generated from individual subscription services for a period divided by the number of individual subscribers in the same period.

⁵ Equals revenues generated from institutional investor subscription services for a period divided by the number of institutional investors in the same period.

Unaudited Financial Results for the First Half of 2024

Total revenues were RMB102.4 million (US$14.1 million) in the six months ended June 30, 2024, compared to RMB139.9 million in the same period of 2023.

• Online advertising services revenues were RMB80.4 million (US$11.1 million) in the six months ended June 30, 2024, compared to RMB98.9 million in the same period of 2023. The decrease was primarily due to the reduction in advertising spending of advertisers from certain industries and the challenging external environment. In addition, we proactively optimized our customer structure to control credit risk, which leads to a decrease in revenue scale.

• Enterprise value-added services revenues were RMB13.4 million (US$1.8 million) in the six months ended June 30, 2024, compared to RMB26.8 million in the same period of 2023. The decrease was primarily due to our ongoing refinement of service offerings by shrinking several regional offices business to strategically focus on cash flow optimization and efficiency improvement.

• Subscription services revenues were RMB8.6 million (US$1.2 million) in the six months ended June 30, 2024, compared to RMB14.2 million in the same period of 2023. The decrease was primarily due to the transition of business model of training service.

Cost of revenues was RMB57.0 million (US$7.8 million) in the six months ended June 30, 2024, compared to RMB70.0 million in the same period of 2023. The decrease was primarily attributable to the decrease in operating costs in connection with the decline in our revenues.

Gross profit was RMB45.5 million (US$6.3 million) in the six months ended June 30, 2024, compared to RMB69.8 million in the same period of 2023. Gross profit margin was 44.4% in the six months ended June 30, 2024, compared to 49.9% in the same period of 2023.

Operating expenses were RMB117.0 million (US$16.1 million) in the six months ended June 30, 2024, compared to RMB128.7 million in the same period of 2023.

• Sales and marketing expenses were RMB45.4 million (US$6.2 million) in the six months ended June 30, 2024, a decrease of 29.9% from RMB64.8 million in the same period of 2023. The decrease was primarily attributable to the decrease in payroll-related expenses, rental expense, marketing and promotional expenses and share-based compensation expenses.

• General and administrative expenses were RMB62.8 million (US$8.6 million) in the six months ended June 30, 2024, a 79.9% increase compared to RMB34.9 million in the same period of 2023. The increase was primarily attributable to the increase in the allowance for doubtful accounts and partially offset by the decrease in share-based compensation expenses.

• Research and development expenses were RMB8.8 million (US$1.2 million) in the six months ended June 30, 2024, a decrease of 69.7% from RMB29.0 million in the same period of 2023. The decrease was primarily due to the decrease in the average compensation level for our research and development personnel as we restructured our R&D team.

Share-based compensation expenses recognized in cost of revenues, sales and marketing expenses, research and development expenses, as well as general and administrative expenses totaled RMB0.05 million (US$6.4 thousand) in the six months ended June 30, 2024, compared to RMB3.7 million in the same period of 2023.

Other expenses were RMB24.3 million (US$3.3 million) in the six months ended June 30, 2024, compared to RMB6.0 million of other income in the same period of 2023.

Income tax expenses were RMB0.07 million (US$0.01 million) in the six months ended June 30, 2024, compared to RMB0.2 million of income tax credit in the same period of 2023.

Net loss was RMB95.9 million (US$13.2 million) in the six months ended June 30, 2024, compared to net loss of RMB52.7 million in the same period of 2023. Non-GAAP adjusted net loss⁶ was RMB95.9 million (US$13.2 million) in the first half of 2024, compared to non-GAAP adjusted net loss of RMB49.0 million in the same period of 2023.

Net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders was RMB94.4 million (US$13.0 million) in the first half of 2024, compared to net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders of RMB52.3 million in the same period of 2023.

Basic and diluted net loss per ADS were both RMB2.245 (US$0.309) in the first half of 2024, compared to basic and diluted net loss per ADS of RMB1.258 in the same period of 2023.

Certain Balance Sheet Items

As of June 30, 2024, the Company had cash, cash equivalents and short-term investments of RMB96.9 million (US$13.3 million).

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⁶ Non-GAAP adjusted income/(loss) represents net income/(loss) excluding share-based compensation expenses.

Conference Call

The Company's management will host an earnings conference call at 8:00 AM U.S. Eastern Time on September 3, 2024 (8:00 PM Beijing/Hong Kong Time on September 3, 2024).

For participants who wish to join the call by phone, please access the link provided below to complete the pre-registration and dial in 5 minutes prior to the scheduled call start time. Upon registration, each participant will receive dial-in details to join the conference call.

Additionally, a live and archived webcast of the conference call will be available on the Company's investor relations website at https://ir.36kr.com.

A replay of the conference call will be available for one week from the date of the conference, by dialing the following telephone numbers:

About 36Kr Holdings Inc.

36Kr Holdings Inc. is a prominent brand and a pioneering platform dedicated to serving New Economy participants in China with the mission of empowering New Economy participants to achieve more. The Company started its business with high-quality New Economy-focused content offerings, covering a variety of industries in China's New Economy with diverse distribution channels. Leveraging traffic brought by high-quality content, the Company has expanded its offerings to business services, including online advertising services, enterprise value-added services and subscription services to address the evolving needs of New Economy companies and upgrading needs of traditional companies. The Company is supported by comprehensive database and strong data analytics capabilities. Through diverse service offerings and the significant brand influence, the Company is well-positioned to continuously capture the high growth potentials of China's New Economy.

For more information, please visit: https://ir.36kr.com.

Use of Non-GAAP Financial Measures

In evaluating its business, the Company considers and uses two non-GAAP measures, adjusted net income/(loss) and adjusted EBITDA, as supplemental measures to review and assess its operating performance. The presentation of these two non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. The Company presents these non-GAAP financial measures because they are used by the Company’s management to evaluate its operating performance and formulate business plans. The Company also believes that the use of these non-GAAP measures facilitates investors' assessment of its operating performance.

These non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. These non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using these non-GAAP financial measures is that they do not reflect all items of income and expense that affect our operations. Further, these non-GAAP measures may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited.

The Company compensates for these limitations by reconciling these non-GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating the Company’s performance. The Company encourages investors to review its financial information in its entirety and not rely on a single financial measure.

Adjusted net loss represents net loss excluding share-based compensation expenses.

Adjusted EBITDA represents adjusted net income/(loss) before interest income, interest expenses, income tax expense/(credit), depreciation of property and equipment and amortization of intangible assets.

For more information on these non-GAAP financial measures, please see the table captioned “Reconciliations of GAAP and non-GAAP results” set forth at the end of this press release.

Exchange Rate Information

This announcement contains translations of certain RMB amounts into U.S. dollars at a specified rate solely for the convenience of the reader. Unless otherwise noted, all translations from Renminbi to U.S. dollars and from U.S. dollars to Renminbi are made at a rate of RMB7.2672 to US$1.00, the exchange rate set forth in the H.10 statistical release of the Federal Reserve Board on of June 28, 2024.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s goal and strategies; the Company’s future business development, results of operations and financial condition; relevant government policies and regulations relating to our business and industry; the Company’s expectations regarding the use of proceeds from this offering; the Company’s expectations regarding demand for, and market acceptance of, its services; the Company’s ability to maintain and enhance its brand; the Company’s ability to provide high-quality content in a timely manner to attract and retain users; the Company’s ability to retain and hire quality in-house writers and editors; the Company’s ability to maintain cooperation with third-party professional content providers; the Company’s ability to maintain relationship with third-party platforms; general economic and business condition in China; possible disruptions in commercial activities caused by natural or human-induced disasters; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

In China:

36Kr Holdings Inc.
Investor Relations
Tel: +86 (10) 8965-0708
E-mail: [email protected]

Piacente Financial Communications
Jenny Cai
Tel: +86 (10) 6508-0677
E-mail: [email protected]

In the United States:

Piacente Financial Communications
Brandi Piacente
Tel: +1-212-481-2050
E-mail: [email protected]