Viewing insider transactions for AO World plc's (LON:AO. ) over the last year, we see that insiders were net buyers. This means that a larger number of shares were purchased by insiders in relation to shares sold.

While insider transactions are not the most important thing when it comes to long-term investing, we do think it is perfectly logical to keep tabs on what insiders are doing.

See our latest analysis for AO World

The Last 12 Months Of Insider Transactions At AO World

In the last twelve months, the biggest single purchase by an insider was when Non-Executive Director Christopher Hopkinson bought UK￡313k worth of shares at a price of UK￡0.91 per share. We do like to see buying, but this purchase was made at well below the current price of UK￡1.14. Because the shares were purchased at a lower price, this particular buy doesn't tell us much about how insiders feel about the current share price.

Christopher Hopkinson bought a total of 939.06k shares over the year at an average price of UK￡0.86. You can see the insider transactions (by companies and individuals) over the last year depicted in the chart below. If you click on the chart, you can see all the individual transactions, including the share price, individual, and the date!

AO World is not the only stock insiders are buying. So take a peek at this free list of under-the-radar companies with insider buying.

Insider Ownership

Many investors like to check how much of a company is owned by insiders. Usually, the higher the insider ownership, the more likely it is that insiders will be incentivised to build the company for the long term. It's great to see that AO World insiders own 23% of the company, worth about UK￡151m. I like to see this level of insider ownership, because it increases the chances that management are thinking about the best interests of shareholders.

So What Does This Data Suggest About AO World Insiders?

The fact that there have been no AO World insider transactions recently certainly doesn't bother us. On a brighter note, the transactions over the last year are encouraging. With high insider ownership and encouraging transactions, it seems like AO World insiders think the business has merit. Therefore, you should definitely take a look at this FREE report showing analyst forecasts for AO World.

If you would prefer to check out another company -- one with potentially superior financials -- then do not miss this free list of interesting companies, that have HIGH return on equity and low debt.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.