New Exclusive 'Expedition Strength' Available for International Travelers

LONDON, Oct. 2, 2024 /CNW/ -- Aviation American Gin, renowned for its vibrant, rich and balanced flavour, introduces its newest and exclusive offering: Expedition Strength. From October 1, this new varietal will be a duty free exclusive for travel retail across select countries globally.

Crafted exclusively for the world traveler, Expedition Strength's rarified formulation is available solely in travel retail. With notes of sarsaparilla, delicate floral sweetness, parma violets, bright orange zest, and a pinch of spice, Aviation American Gin - Expedition Strength is citrus-forward gin, fortified for long-distance journeys. Finished with a soft linger of citrus peel and familiar juniper, it is versatile enough to be the base of any mixed drink or even enjoyed on its own.

"No consumer is harder to reach than the duty-free traveler. Yes, it's a captive audience but it's also walking by at top speed, rushing to a flight or to hastily purchase a neck pillow," said Ryan Reynolds, Co-Owner of Aviation American Gin. "That's why I am so proud of Aviation Gin Expedition Strength. It's custom built for today's weary traveler and it's the liquid equivalent of a neck pillow."

As part of the Aviation American Gin and its versatile and approachable style, the Expedition Strength innovation is crafted with the brand's original blend of seven botanicals, but with a more enhanced and concentrated flavour, delivering brighter citrus notes and a bolder botanical taste.

"We've always strived to create a gin that is a refreshing departure from the ordinary," said Andrew Cowan, Managing Director at Diageo Global Travel. "Aviation American Gin - Expedition Strength embodies the adventurous spirit of the brand, showcases our commitment to redefining the gin drinking experience, and offers global travelers a bolder, stronger sipping experience."

To celebrate the launch, from 3 September through 30 October, Aviation American Gin will be hosting a special activation at Barcelona Airport Terminal 1, offering travelers the chance to sample two signature cocktails: the Negroni Upgrade and Bee's Knees.

In an exciting first for the brand, Aviation American Gin is teaming up with duty free retailer Avolta to introduce an AI totem, where passengers can fully immerse themselves in the Aviation Gin experience and receive a personalised Expedition Strength message from Ryan Reynolds. In addition, bottles signed by Ryan Reynolds will be raffled off to lucky passengers at Barcelona Airport (BCN), with online pre-orders through Avolta in the EU still available. This activation coincides with Avolta's sponsorship of the prestigious America's Cup, one of the world's most renowned sporting events.