A series outlining the history, purpose, innovations, sustainability, and pioneering spirit of Henkel's brands.

NORTHAMPTON, MA / ACCESSWIRE / September 26, 2024 / Henkel

Henkel's two business units, Adhesive Technologies and Consumer Brands, are united by the pioneering spirit to reimagine and improve everyday life - today and for generations to come. Building on a strong legacy of more than 145 years, our brands and products play an important role in the lives of millions of people and help to transform entire industries. In this series, Beyond the Brand, you will learn about how Henkel's top brands are contributing to organizational goals and innovating constantly to serve and succeed on behalf of customers, consumers, and partners.

This featured brand is Loctite?, which has been delighting consumers for over 60 years. Loctite's exceptional team works on a wide portfolio of consumer products as well as many different professional applications including automotive, aerospace, energy, electronics, construction, and more. Read on for more about the history, purpose, innovations, and sustainability of Loctite's consumer products; and the pioneering spirit of the team that goes far beyond the brand to serve consumers and professional industries alike.

The History of Loctite?

Super glue was invented in 1942 by Dr. Harry Coover, a member of a wartime research team that unintentionally discovered a chemical compound of extraordinary stickiness, and later considered the potential in this compound for use as an enhanced version of existing Glue. Production for commercial sale by Loctite began in 1958, and it quickly became popular as a useful and versatile household adhesive. In 1997, Loctite was purchased by Henkel and the organizations combined forces to continue pushing innovation with a pioneering spirit.

The Purpose of Loctite?

For over 60 years, Loctite has excelled as global leader in reliable adhesive solutions for consumers and professionals. Its state-of-the-art product portfolio is available in over 80 countries worldwide and is distinguishable for its exceptional speed, strength, durability, and ease of use.

Loctite's Global "Say Yes" campaign outlines its purpose to Say Yes to restoring a brighter future for all and to Say No to adding to landfills. Loctite believes that every curbside find, jobsite scrap, or renovation is a chance to create inspiring projects. "Say Yes to a better tomorrow. Say Yes to a 2nd chance. Say Yes to Loctite."

Innovations from Loctite?

Loctite has a long legacy of innovation in consumer products. For example, Tite Foam? is a cutting-edge product that launched to act as an insulating foam sealant, made with premium ingredients that deliver high performance. Foam for different applications have their own unique benefits while offering consistent durability, high density, flexibility, UV resistance, and adhesion.