Bill Ackman is auctioning off a lunch meeting and promises to make it 'worth the while'

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Lunch with hedge fund billionaire Bill Ackman, the founder of $11 billion Pershing Square Capital Management, just hit the auction block.

Bidding kicked off Thursday on the auction site Charitybuzz, offering the highest bidder and one guest the opportunity to meet the billionaire activist investor over lunch — either virtually over a platform like Zoom (ZM) or in person “when both parties feel it would be appropriate to have an in-person meeting” — to “discuss the world of finance,” according to the website.

“I’ll make it worth the person’s while,” Ackman told Yahoo Finance in a telephone call.

This is the auction’s third year and will benefit The David Lynch Foundation, a nonprofit that introduces and promotes the practice of Transcendental Meditation for veterans with post-traumatic stress disorder (PTSD), inner-city children, victims of domestic violence, and many others.

Transcendental Meditation is popular within the finance community, with practitioners including hedge fund titan Ray Dalio, who credits it as the “single biggest influence” in his life.

Ackman, who will match the winning bid, said he’s used meditation “as a way to deal with stress and challenging times.” He was introduced to meditation and the foundation by his friend Mark Axelowitz, managing director at UBS Private Wealth Management and vice chairman of the David Lynch Foundation.

The proceeds from this year’s auction will help the foundation bring Transcendental Meditation to the frontline workers of the COVID-19 crisis, making it an especially timely and worthy cause to support, Ackman added.

“In terms of return on investment, beyond the philanthropic part, the first person I did this lunch with was a guy I ended up going into business with,” Ackman said.

Canadian-based entrepreneur and investor Andrew Wilkinson, the CEO of tech holding company Tiny, shelled out $57,700 for lunch with Ackman in 2018. Ackman was so impressed with Wilkinson and his business partner that he has now invested $40 million with Wilkinson and is his largest investor. Last year’s auction fetched $75,000, but the lunch with the winner hasn’t happened yet because of the coronavirus pandemic.

A lot to discuss

There’s a lot to discuss with the famed fund manager these days, with Ackman putting up stellar returns, launching a record-breaking special purpose acquisition company (SPAC) (PSTH.U) that’s on the hunt currently for a unicorn, and speaking out on issues throughout the pandemic, from calling for a 30-day shutdown back in March to suggesting a massive infrastructure program to bolster the ailing economy to defending capitalism but promoting inclusion in the stock market for all Americans.