BlackRock Rebrands ETFs to iShares, Expanding Product Line

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People at night outside the entrance to BlackRock's headquarters office and on the street in Hudson Yards in Manhattan.
People at night outside the entrance to BlackRock's headquarters office and on the street in Hudson Yards in Manhattan.

BlackRock Inc. is set to rebrand its existing BlackRock active ETFs to iShares, with the change taking effect on Oct. 10.

The move, detailed in a recent Securities and Exchange Commission filing, will affect 22 out of 26 BlackRock-branded ETFs, integrating them into the company's family of 420 iShares ETF.

“To help clients better navigate BlackRock’s product offerings, we will be branding all our ETFs as iShares," a BlackRock spokesperson said in a statement.

The largest fund undergoing this transformation is the $9.8 billion BlackRock U.S. Equity Factor Rotation ETF (DYNF), soon to be known as the iShares U.S. Equity Factor Rotation Active ETF. This fund has been the best performer on the list, with a 22.1% increase over the past year.

Ticker

Fund Name

Segment

1 YR Return

Expense Ratio

AUM

DYNF

BlackRock U.S. Equity Factor Rotation ETF

Equity: U.S. - Total Market

23.21%

0.30%

$9.51B

ICSH

BlackRock Ultra Short-Term Bond ETF

Fixed Income: U.S. - Broad Market, Broad-based Investment Grade Ultra-Short Term

6.16%

0.08%

$5.47B

BINC

BlackRock Flexible Income ETF

Fixed Income: Global - Broad Market, Broad-based High Yield

9.19%

0.40%

$3.65B

NEAR

BlackRock Short Duration Bond ETF

Fixed Income: U.S. - Broad Market, Broad-based Investment Grade Short-Term

7.64%

0.25%

$2.95B

MEAR

BlackRock Short Maturity Municipal Bond ETF

Fixed Income: U.S. - Government, Local Authority/Municipal Investment Grade Short-Term

4.30%

0.25%

$699.65M

CLOA

BlackRock AAA CLO ETF

Fixed Income: U.S. - Corporate, Bank Loans Investment Grade Floating Rate

8.02%

0.20%

$397.78M

HYMU

BlackRock High Yield Muni Income Bond ETF

Fixed Income: U.S. - Government, Local Authority/Municipal High Yield

13.93%

0.35%

$168.47M

BRHY

BlackRock High Yield ETF

Fixed Income: Global - Corporate, Broad-based High Yield

--

0.45%

$100.54M

BRTR

BlackRock Total Return ETF

Fixed Income: Global - Broad Market, Broad-based

--

0.38%

$92.79M

BALI

BlackRock Advantage Large Cap Income ETF

Equity: U.S. - Large Cap

--

0.35%

$52.82M

BRLN

BlackRock Floating Rate Loan ETF

Fixed Income: Global - Broad Market, Broad-based Floating Rate

8.75%

0.55%

$49.13M

CALY

BlackRock Short-Term California Muni Bond ETF

Fixed Income: California Government, Local Authority/Municipal Investment Grade Short-Term

3.88%

0.20%

$32.68M

INMU

BlackRock Intermediate Muni Income Bond ETF

Fixed Income: U.S. - Government, Local Authority/Municipal Intermediate

7.06%

0.30%

$21.53M

CSHP

BlackRock Enhanced Short Term Bond ETF

Fixed Income: Global - Broad Market, Broad-based Investment Grade Short-Term

--

0.20%

$10.03M

INRO

BlackRock U.S. Industry Rotation ETF

Equity: U.S. - Total Market

--

0.42%

$9.23M

BTHM

BlackRock Future U.S. Themes ETF

Equity: U.S. - Total Market

23.30%

0.60%

$7.00M

BLCV

BlackRock Large Cap Value ETF

Equity: U.S. - Large Cap Value

16.03%

0.46%

$6.97M

BLCR

BlackRock Large Cap Core ETF

Equity: Global - Large Cap

--

0.36%

$6.77M

BELT

BlackRock Long-Term U.S. Equity ETF

Equity: U.S. - Total Market

--

0.75%

$5.72M

BGRO

BlackRock Large Cap Growth ETF

Equity: U.S. - Large Cap Growth

--

0.55%

$5.36M

BPAY

BlackRock Future Financial & Technology ETF

Equity: Global FinTech

3.46%

0.70%

$4.43M

BMED

BlackRock Future Health ETF

Equity: Global Health Care

5.76%

0.85%

$4.03M

iShares Expansion Reflects ETF Market Growth

New York-based BlackRock’s 26 ETFs currently manage over $25 billion in assets. They have attracted $11.6 billion over the last year, according to etf.com data.

The firm’s iShares unit, recognized as the world’s largest ETF issuer, saw investors pour $83 billion into its ETFs during the second quarter, a 24% increase from the first quarter.

BlackRock, also the world’s biggest asset manager, reported that total assets climbed to 10.7 trillion, with ETFs through the year’s first half pulling in $150 billion.

The rebranding comes as Vanguard Group challenges BlackRock’s position as the world’s largest ETF issuer. Malvern, Penn.-based Vanguard holds $2.68 trillion in 86 ETFs in the U.S. and brought in $153.4 billion over the last year, while the $2.88 trillion iShares has attracted $137.9 billion in the same period, according to etf.com data.

The growth race between the two firms is evident in their flagship funds: The $475 billion Vanguard 500 Index Fund (VOO) has gained $54.4 billion this year, while the $491 billion iShares Core S&P 500 ETF (IVV) has added $41.4 billion.


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