Blue Point Brewing Launches Big Mo Brew to Raise Funds and Awareness for Men’s Health During Movember

Tilray Brands, Inc.
Tilray Brands, Inc.

In This Article:

Blue Point Brewery Kicks Off Movember with Mustache Contest and Announces November 30th Celebration Featuring Live Performance by Easy Chief

PATCHOGUE, N.Y., Oct. 22, 2024 (GLOBE NEWSWIRE) -- Blue Point Brewing Company, Long Island’s original craft brewery and subsidiary of Tilray Brands, (NASDAQ: TLRY and TSX: TLRY), is proud to announce the continuation of its men’s health awareness campaign in support of Movember. The month shines a light on key men’s health issues—mental health, prostate cancer, and testicular cancer—encouraging open conversations and proactive engagement.

Special Movember Beer release by Blue Point Brewing
Special Movember Beer release by Blue Point Brewing


To honor the initiative, Blue Point Brewing announced the special release of its classic double IPA, Big Mo, available at our brewery and retailers in Long Island, New York. This hazy double IPA, featuring prominent mosaic hops and an ABV of 8.0%, proudly sports a distinctive mustache design on its label to celebrate the spirit of Movember. A portion of the proceeds from Big Mo will be donated directly to the Movember Foundation, furthering the mission to address critical men’s health issues.

Mark Burford, founder of Blue Point Brewing, shared, “With Big Mo, we’re not just celebrating a classic double IPA; we’re embracing the spirit of Movember and the vital conversations it inspires. With every sip, we honor the significance of men's health and invite everyone to join in discussions that can truly make a difference.”

Blue Point Brewing invites the community to join the ‘Grow a Mo’ program through the Movember Foundation App to take an active role in raising awareness for men’s health. To participate, individuals can sign up online or download the Movember app, join the Blue Point team, and begin their mustache-growing journey.

Throughout November, Blue Point Brewing will host a series of fundraising events at its flagship BrewPub in Patchogue, New York.

  • Friday, Nov. 1: Movember Shave-Off
    Join Blue Point at the BrewPub for the official start of Movember! Participants are encouraged to arrive clean-shaven and have their picture taken to kick off their mustache journey. Sample Big Mo and special deals and give-a-ways for Participants.

  • Weekly Progress Pictures
    Throughout the month, participating customers can return to the pub to show off their mustache progress with special deals for their efforts.

  • Saturday, Nov. 30: Movember Wrap Party
    Celebrate the grand finale of Movember! Capture your final progress photos, showcase your mustaches for a chance to win exciting prizes, and enjoy a day filled with games, activities, and raffles. Plus, don’t miss a live performance by Easy Chief!