Nike’s new campaign featuring Colin Kaepernick has stirred up attention since the ex-49er announced it Monday on Twitter.

Nike (NKE) supplies apparel for the NFL’s 32 teams and has a contract that runs through 2028. At the same time, Kaepernick has an ongoing arbitration case against the league accusing NFL teams of colluding to prevent him from securing a player contract after he protested police brutality and other forms of social injustice during the national anthem. President Trump has tweeted repeatedly railing against the protests.

Boxing legend Oscar De La Hoya, who was known as “The Golden Boy” before becoming a successful boxing and mixed martial arts promoter, agreed with Nike’s campaign featuring Kaepernick.

“I strongly believe in freedom of speech, and I strongly feel that Nike is a powerhouse in the industry that obviously knows what they’re doing,” the 45-year-old Mexican-American said on Midday Movers. “I live in America for a reason. … Nike is doing the right thing.”

‘I just find it hard to watch… until they stand for the FLAG!’

President Trump, despite his public crusade against Kaepernick and the anthem protests, echoed De La Hoya’s comments.

“As much as I disagree with the Colin Kaepernick endorsement, in another way — I mean, I wouldn’t have done it,” Trump told the Daily Caller on Tuesday. “In another way, it is what this country is all about, that you have certain freedoms to do things that other people think you shouldn’t do, but I personally am on a different side of it.”

Trump also claimed that “Nike is a tenant of mine. They pay a lot of rent.” However, according to Forbes, Nike ended its lease in a Trump-owned building last year and has since signed a 15-year lease with a different property management company.

The president followed up his Daily Caller comments with a tweet on Wednesday that contradicted his initially measured response to the campaign.

Trump also went after Nike, tweeting without evidence that the company is “getting absolutely killed with anger and boycotts.”

‘The National Football League believes in dialogue’

Starting in the third game of the 2016 preseason, Kaepernick — then a quarterback for the San Francisco 49ers — sat as the national anthem played before the game began.