• New cosmetic product safety regulations in the U.S. will usher in more stringent compliance and reporting requirements
  
  

• ADSL to initially offer U.S. clients access to its technology-enabled safety and registration platform, as well as Responsible Person services
  
  

• U.S. service offering to be enhanced with the addition of formulations, consumer trials, and artificial transdermal testing in early 2024

Toronto, Ontario and London, United Kingdom--(Newsfile Corp. - December 18, 2023) - Britannia Life Sciences Inc. (CSE: BLAB) (FSE: L020) ("Britannia") is pleased to announce that its subsidiary, Advanced Development & Safety Laboratories ("ADSL"), has established a U.S.-based division ("ADSL USA") to assist companies in navigating the evolving cosmetic regulatory landscape in the U.S. The new division will also allow ADSL to better support its existing global customers in the U.S. market. The launch of ADSL USA underscores Britannia's commitment to expanding its geographic reach and providing enhanced services to cosmetics and consumer products clients globally.

The introduction of the Modernization of Cosmetics Regulation Act ("MoCRA") is the most significant expansion of the FDA's authority to regulate cosmetics since the Federal Food, Drug, and Cosmetic ("FD&C") Act was passed in 1938. This new law helps ensure the safety of cosmetic products that many consumers use daily, bringing reporting requirements to a similar standard as the EU and UK. ADSL, a recognized leader in formulation, testing, and overall regulatory compliance for the cosmetics industry, will be the partner of choice for foreign and U.S.-domiciled companies looking to adapt to the new U.S. regulations.

ADSL USA is committed to assisting clients in meeting regulatory requirements, ensuring product safety, timely approvals, and market access. The new division will offer a comprehensive suite of services, including Responsible Person support, product registration and labelling, and product safety reports, specifically tailored to help clients successfully manoeuvre through the regulatory requirements under MoCRA.

"We are excited to be at the forefront of MoCRA compliance, offering our clients unparalleled expertise and support in navigating the regulatory landscape," said Mark Bowes-Cavanagh, CEO of Britannia Global Consumer Products. "Our services are designed to streamline the compliance process, providing added trust and transparency to our clients and their customers."