The Cannabist Company and Bloom Introduce Cutting Edge Vape Brand to New East Coast Markets

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Partnership To Launch Industry-Leading Bloom Vapes in New Jersey and Virginia

NEW YORK, June 26, 2024--(BUSINESS WIRE)--The Cannabist Company (Cboe CA: CBST) (OTCQX: CBSTF) (FSE: 3LP) ("The Cannabist Company" or the "Company"), one of the most experienced cultivators, manufacturers and retailers of cannabis products in the U.S., announced today a new multi-state partnership with The Bloom Brand (Bloom), a national leader in cannabis concentrates and vape technology. New Jersey and Virginia will be the first two markets featuring this collaboration. This will mark the 6th and 7th states where Bloom products are available.

The partnership will launch Bloom’s innovative and proprietary hardware technology designed to provide a vaping experience that replicates flower consumption. The Cannabist Company will utilize its premium flower combined with Bloom’s award-winning strain formulas to produce Bloom’s Classic and Seasonal Live strains for the Bloom Surf and 510 vape cartridges, both in 0.5g and 1.0g formats. Bloom products will hit shelves at the two Cannabist dispensaries in New Jersey in Q3 2024 as well as at the eight Cannabist and three gLeaf dispensaries in Virginia in Q4 2024. Bloom will also be available through the Company’s wholesale channels in both states once launched.

"We’re excited to welcome Bloom into the Cannabist family of brand partners and can’t wait to introduce our customers and patients to these amazing products. It’s great working with like-minded, and innovative, companies like Bloom, that have a strong passion and dedication to providing an exceptional cannabis experience," said Jesse Channon, President, The Cannabist Company. "These brand partnerships continue to help support our efforts to leverage the cultivation scale we have in markets and help bring these unparalleled products to our patients and customers through our retail footprint and wholesale channels. We know the markets will love taking in the true flavor of our flower through Bloom’s vape devices and strain formulations."

"As Bloom continues to grow, it is imperative we partner with best-in-class operators, like The Cannabist Company. We believe our success is best achieved through the strength of meaningful partnerships where there is a shared understanding of passion and innovation," said Vitaly Meek, Co-CEO and Co-Founder at Bloom. "The Cannabist Company’s strong production and manufacturing capabilities combined with its dispensary network and love of the plant make for the perfect pairing."