A logistics partner that not only moves freight but also offers tailored solutions and alternatives can set you apart. Depending on the business, you might explore increasing speed to market by shipping directly to stores or even to consumers from offshore locations. These approaches often rely on agile ERP systems that make inventory more flexible across the network, which can buy time and improve sell-through.

When it comes to creating efficiencies, there are quick wins and longer plays. What are a few things your company is doing to help its partners succeed on both fronts? 

As markets shift rapidly, we focus on providing flexible solutions, whether sticking to traditional methods or exploring multi-mode options as needed. By offering creative solutions at the origin, we equip customers with more tools to address supply issues. For long-term planning, we continuously assess when it might be advantageous to secure capacity in advance. While forecasting can be challenging due to market volatility, experienced professionals can often anticipate and alert clients to potential disruptions.

What is your company doing to make the movement of goods more sustainable?

WPL is committed to sustainability through various initiatives. We optimize transportation routes to reduce carbon emissions and partner with suppliers who adhere to eco-friendly practices. Within our office network, we implement green initiatives, including energy-efficient lighting, waste reduction programs and the use of recycled materials. Although global goods transportation is inherently carbon-intensive, we offer our customers the option to offset their carbon footprint. Additionally, we are partnered with the non-profit 4Ocean, which is dedicated to removing plastics from the world’s oceans. We actively contribute and volunteer with 4Ocean and invite our partners to join us in this effort.

What logistic challenges do you think the industry is currently facing?

Sourcing today is experiencing unprecedented turbulence, likely the most significant since China joined the WTO in the 1990s. Many industries are steadily moving away from China due to rising labor costs, increased duties and political friction. Identifying a suitable alternative is challenging, as building the necessary infrastructure takes years and achieving quality standards requires time. New locations often face longer transit times, which can be further complicated by intermediate stops en route to the U.S. This adds complexity, increases the risk of freight delays and can lead to inconsistent transit times that need to be factored into planning.

What is the one thing brands and retailers could be doing to make better use of technology to improve logistics?

I believe that investing in effective demand planning and forecasting tools is the best way for brands to understand their business needs and plan accordingly.