The "stay-at-home" effect that kept movie goers glued to their television sets during the COVID-19 crisis has yet to abate, new data suggests, even as theaters throw open their doors ahead of the summer blockbuster season.

Underscoring the continued popularity of streaming platforms, "Cruella" delivered a download bump for Disney+ (DIS) as the live-action, summer tentpole simultaneously battled "A Quiet Place II" at the box office last weekend.

According to exclusive data from mobile analytics platform App Annie, Disney+ app downloads jumped 58% day-over-day as the movie, starring Emma Stone, debuted on May 28.

The surge helped the service reach #4 among entertainment apps and #22 overall by U.S. iPhone downloads, up from its #7 and #54 spots, respectively, compared to the day prior.

The film, which was available on Disney+ for a $30 rental fee, had a spotty theatrical opening. It garnered just $21.3 million over Memorial Day weekend before settling at $26.5 million after the holiday.

Yet despite its lackluster performance, 'Cruella' was still the second best-performing movie at the box office over the long weekend — but it significantly trailed behind its biggest competitor, 'A Quiet Place II.'

The John Krasinski-directed horror sequel earned a whopping $57 million, shattering expectations and reviving optimism among experts and analysts that movies are making a comeback.

On Thursday, Benchmark raised its box office estimates, which gave IMAX (IMAX) shares a fleeting boost.

Analyst Michael Hickey, who raised his price target on IMAX to $25 a share, said in a note, “We have again raised our second quarter fiscal 2021 IMAX box office estimates, as the box office continues its resounding bounce back as consumers flock to theaters in post-pandemic pent-up demand.”

'Friends,' 'Mare of Easttown' drive HBO Max downloads

Separately, HBO Max (T) also saw strong download momentum following its hotly anticipated "Friends" reunion.

The fledgling streaming service saw a big boost in U.S. app downloads on Friday, May 28 — the day after the special's debut — surging another 91% after climbing 30% the day prior, App Annie said.

The results pushed HBO Max to hit #1 among entertainment apps and #2 overall by U.S. iPhone downloads.

The positive data could help Warner Bros. justify the reunion's ultra-high price tag, which reportedly paid cast members over $2 million a piece.

HBO Max — which will likely be the focus of WarnerMedia and Discovery's streaming ambitions once the deal closes — maintained its top 10 spot throughout the weekend as another big release hit the small screen.