Entravision Reveals Crucial Latino Voter Insights in Nevada and South Texas Ahead of the 2024 Elections
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Latino voters are highly engaged but face an information gap, according to a recent survey
SANTA MONICA, Calif., August 16, 2024--(BUSINESS WIRE)--As the United States approaches a pivotal election day, Entravision is taking the lead in empowering and mobilizing the Latino electorate. In collaboration with BSP Research, Entravision conducted a comprehensive survey of Latino registered voters to uncover the priorities, concerns and voting factors of Latino voters in key battleground regions, including Nevada and South Texas.
Latino voters in Nevada and South Texas are poised to make a significant impact, with an overwhelming majority planning to go to the polls on November 5th. However, the study reveals a strong demand for more information about the candidates and their platforms. The poll surveyed 800 Latino Registered Voters—400 from Nevada and 400 from South Texas which include the cities of Harlingen-Weslaco-Brownsville-McAllen, Corpus Christi, and Laredo. The margin of error for both regions is +/- 4.9%. Conducted online between July 24 and August 6, 2024, the survey was offered in both English and Spanish and followed the withdrawal of President Joe Biden from the Presidential race.
"Our findings underscore the undeniable influence of Latino voters in this election cycle," said Michael Christenson, CEO of Entravision. "Latino voters are not just participants; they are key decision-makers whose voices will shape the future of this country. We are proud to provide critical insights that will guide campaigns in engaging, connecting and messaging to the powerful Latino community."
Key Findings from the Entravision-BSP Research Poll:
1. Latino Voters are Engaged and Ready to Vote
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Latino voters are highly engaged, with 62% stating they are "almost certain" to vote in November and nearly 80% indicating they probably or almost certainly will vote. This strong engagement is consistent among high Spanish-language media users and those in Spanish-speaking households.
2. A Hunger for Information
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Despite their eagerness to participate, more than half of Latino voters feel they lack sufficient information to make informed choices for the Presidential or Senate elections. Voters are receptive to campaign messaging, with 50% reporting that an advertisement influenced their view of a candidate, and 66% seeking additional information after exposure to campaign ads.
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Notably, 28% of Latino voters rely on Spanish-language TV or radio for crucial information, with 67% watching Spanish entertainment programming on TV and 73% listening to Spanish music.