Japanese tobacco and vaping firm Japan Tobacco International (JTI) has launched the construction of a new factory in Morocco.

The launch was celebrated at an event on Friday (19 July) at the industrial park of Tetouan where the facility will be located, as reported by La Vie éco. Construction is due to begin in August.

The new factory represents an investment of around Dh931.2m ($95m). it will cover Spanning 18,000 sqm and is expected to generate an estimated 170 direct jobs at full capacity, as well as “several dozen indirect jobs”.

The plant’s director Robert Nunesky has described it as a “green factory” that will have sustainable practices integrated throughout its operations. Among its sustainability-focussed features will reportedly be LED lighting, automated climate control systems and a rainwater collection and recycling system. This aligns with JTI’s sustainability goal of being carbon neutral by 2030.

The project is being delivered in part as a result of incentives offered via the Made in Morocco initiative, which is aimed at attracting foreign investment and development.

Of that, José Luis Amador, general manager of JTI Northern and Western Africa, commented: “This new plant demonstrates our commitment to the economic and social development of Morocco. The support of the Moroccan authorities, whether central or regional, has been exemplary and lives up to Morocco's reputation in terms of business climate.”

Japan Tobacco, of which JTI is a subsidiary, recently opened a new office in Cairo, Egypt, as we as a new regional North American headquarters in Raleigh, North Carolina, US.

"‘New era’ for JTI in Africa as Morocco plant to break ground" was originally created and published by Investment Monitor, a GlobalData owned brand.

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