Estimating The Fair Value Of Coles Group Limited (ASX:COL)

In This Article:

Key Insights

  • Using the 2 Stage Free Cash Flow to Equity, Coles Group fair value estimate is AU$22.53

  • With AU$18.57 share price, Coles Group appears to be trading close to its estimated fair value

  • Our fair value estimate is 26% higher than Coles Group's analyst price target of AU$17.84

Does the August share price for Coles Group Limited (ASX:COL) reflect what it's really worth? Today, we will estimate the stock's intrinsic value by taking the forecast future cash flows of the company and discounting them back to today's value. This will be done using the Discounted Cash Flow (DCF) model. It may sound complicated, but actually it is quite simple!

Companies can be valued in a lot of ways, so we would point out that a DCF is not perfect for every situation. For those who are keen learners of equity analysis, the Simply Wall St analysis model here may be something of interest to you.

View our latest analysis for Coles Group

Is Coles Group Fairly Valued?

We are going to use a two-stage DCF model, which, as the name states, takes into account two stages of growth. The first stage is generally a higher growth period which levels off heading towards the terminal value, captured in the second 'steady growth' period. To start off with, we need to estimate the next ten years of cash flows. Where possible we use analyst estimates, but when these aren't available we extrapolate the previous free cash flow (FCF) from the last estimate or reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years.

Generally we assume that a dollar today is more valuable than a dollar in the future, so we need to discount the sum of these future cash flows to arrive at a present value estimate:

10-year free cash flow (FCF) estimate

2025

2026

2027

2028

2029

2030

2031

2032

2033

2034

Levered FCF (A$, Millions)

AU$1.04b

AU$1.35b

AU$1.20b

AU$1.20b

AU$1.24b

AU$1.23b

AU$1.23b

AU$1.24b

AU$1.26b

AU$1.28b

Growth Rate Estimate Source

Analyst x4

Analyst x4

Analyst x2

Analyst x1

Analyst x1

Est @ -1.02%

Est @ 0.01%

Est @ 0.73%

Est @ 1.23%

Est @ 1.59%

Present Value (A$, Millions) Discounted @ 5.9%

AU$977

AU$1.2k

AU$1.0k

AU$951

AU$934

AU$873

AU$824

AU$784

AU$749

AU$718

("Est" = FCF growth rate estimated by Simply Wall St)
Present Value of 10-year Cash Flow (PVCF) = AU$9.0b

We now need to calculate the Terminal Value, which accounts for all the future cash flows after this ten year period. For a number of reasons a very conservative growth rate is used that cannot exceed that of a country's GDP growth. In this case we have used the 5-year average of the 10-year government bond yield (2.4%) to estimate future growth. In the same way as with the 10-year 'growth' period, we discount future cash flows to today's value, using a cost of equity of 5.9%.