Berlin-based brand Ivy Oak is ramping up its international expansion — digitally and physically.

The brand, which describes itself as “accessible luxury,” is already carried by upmarket retailers like Liberty of London in the U.K., Rinascente in Italy, David Jones in Australia, Harvey Nichols Doha in Qatar and the KaDeWe department store in Berlin.

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“We’ve always attracted significant interest from outside Europe, and now feel like it’s the right moment to connect with those international fans,” Ivy Oak founder Caroline Gentz told WWD in an exclusive interview. “We’re seeing growing demand from customers around the world. This is why we’ve laid the technical and operational groundwork to support sustainable, organic growth in new markets.”

The brand is also planning moves in the U.S., for example: Its online store is now open to American consumers and the company is also in talks with American retailers.

A new website now enables Ivy Oak to ship to 200 countries and a newly appointed co-chief executive, Kristin Versümer-Brockmann, will be helping push the global expansion.

Versümer-Brockmann, a specialist in marketing and digital transformation in retail, was previously on the board of Austrian sportswear specialist Sportalm, worked as a head buyer for a shopping club at eBay and, most recently, headed Hamburg-based online store Impressionen. Since August, Ivy Oak has been run by both Versümer-Brockmann and Gentz.

Gentz, who previously worked on Zalando’s in-house line, Mint & Berry, launched Ivy Oak in Berlin in 2016. The brand’s story began with her grandmother’s tweed blazer, which was passed down to her mother and then to Caroline herself.

“That piece held not just sentimental value, but also embodied timeless style, meticulous craftsmanship and the idea of enduring quality,” Gentz explained.

Gentz decided that she wanted to make clothes like this herself, garments that were not heavily dependent on trends, which would last and could be passed on to younger generations, and that came with what she calls a “care and repair philosophy.”

“While ‘quiet luxury’ is now a trend, it’s been our guiding principle from day one,” she explained.

As a result of that ethos, the company also focuses on sustainability and, because Gentz believes in transparency when it comes to this topic, regularly issues a seasonal impact report that details sourcing and materials.