First US auction of nature-based carbon credits scheduled for early 2025

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The American Forest Foundation (AFF) recently announced that the nonprofit will hold the US's first nature-based carbon credit auction early next year.

In February 2025, buyers will be able to bid on premium carbon credits from four projects under the Family Forest Carbon Program, an initiative that connects landowners with technical and financial resources to more sustainably manage private forest lands.

"We are trying to address several pain points that exist in the current voluntary market for buyers of carbon credits, but also for landowners who are seeking to participate in the market," Nate Truitt, executive vice president of climate funding at the American Forest Foundation, told Yahoo Finance. "And we're also seeking to close what is a really substantial financing gap for natural climate solutions, a gap that we're going to have to close globally if we're going to stay on a 1.5- or even a two-degree scenario."

Price volatility, market inefficiency, and a credibility crisis in the voluntary carbon market — along with the AI boom and other factors — have contributed to the recent trend of companies pulling back from their net-zero pledges. Corporations such as Shell (SHEL), Microsoft (MSFT), and Crocs (CROX) have missed, delayed, or weakened their sustainability targets in recent years.

Truitt expects interest in the auction from companies in sectors such as consumer goods that produce high emissions or are relatively less active in carbon markets but have decarbonization strategies in place. He also anticipates some interest from universities.

Among companies purchasing carbon credits, Microsoft dominates after setting an ambitious goal in 2020 to become carbon-negative within a decade. Other Big Tech firms such as Amazon (AMZN) and Google (GOOG, GOOGL) are consistent buyers. However, Truitt doesn't expect Big Tech companies to ultimately participate in this auction as they already employ large procurement teams.

Truitt instead sees the auction as attracting "the next wave of carbon credit buyers," comprised of actors that currently must navigate confusing spot markets, sift through individual carbon credit offerings, or sign on to long-term purchase agreements in a largely unregulated market.

“It's our hope that by lowering these transaction costs and the friction of this, ... we can get some of those buyers to come to the table,” Truitt said.

AFF is auctioning carbon credits for two types of projects. The first aims to improve forest management and carbon sequestration on 90,000 acres of land from Maine to Alabama held by 700 family landowners enrolled in the project. The second and newer type of project pays cattle ranchers and pasture owners in Georgia to plant trees on 1,500 acres of land.