Foreign Fast Fashion Firms Facing Headwinds Over De Minimis, Forced Labor

Sentiment surrounding the U.S.-China trade relationship is at a nadir, with lawmakers on both sides of the aisle—and the presidential ticket—grasping for the toughest-on-China stance.

And at the heart of that debate, in recent months, is Section 321, otherwise known as the de minimis trade exception. Nearly half a billion packages have entered the U.S. duty free under the law in 2024 alone, the majority hailing from China.

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During that time, backlash has been brewing. March saw the launch of the Coalition to Close the De Minimis Loophole, a bipartisan group made up of members of Congress, labor unions, manufacturers and law enforcement officials. Meanwhile, a Congressional hearing on China illuminated a proliferation of product safety concerns and regulatory violations related to de minimis shipments from the country’s leading online marketplaces.

The Department of Homeland Security (DHS) announced an enhanced customs enforcement strategy designed to safeguard American businesses, which includes more stringent screening of de minimis shipments, in early April. And this week, the House Ways and Means Committee introduced the “End China’s De Minimis Abuse Act,” which, as its name would suggest, targets the country’s outsize application of the trade rule.

As such, Chinese companies doing large volumes of business in the U.S. may be wise to envision a future without de minimis.

Though it’s been a hallmark of the success of Shein and Temu, which deal in cheap goods valued well below the threshold for duty-free entry, over the past week, both companies announced new partnerships with logistics firms designed to strengthen their standing in the U.S. market. And perhaps, usher in a new trade strategy.

Fast-fashion phenom Shein is teaming with Flexport to fulfill orders from its recently launched U.S. marketplace, while Temu has tapped two 3PLs with U.S. operations to help foster fulfillment for American shoppers.

Elise Shibles, a partner with Sandler, Travis & Rosenberg, P.A. (STR Trade) who leads the firm’s Textiles and Apparel Practice as well as its Forced Labor Practice, said there are several reasons a foreign company—especially one based in China—might be considering onshoring some operations in the U.S.

If such businesses “want to continue to grow and evolve” in this market, they must find a way to live with the possibility that trade laws, including de minimis, might change, Shibles said. Preparing for that eventuality could include opening up warehouses or distribution centers in the U.S., though they’ve been used to shipping directly to consumers’ doorsteps from their offshore production facilities.