PARIS — Givaudan unveiled its new fine fragrance creative center, L’Appartement 125, in Shanghai on Friday.

The hub is meant to connect the Swiss supplier with Chinese brands to co-create perfumes.

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“This is a unique opportunity for us to keep on growing in China,” said Xavier Renard, global head of fine fragrance at Givaudan.

The hub, where East meets West, is located in the former French Concession of Shanghai. It was designed by Ma Wen, who used natural materials and nodded to traditional Chinese aesthetics.

There’s a high-tech laboratory, an interactive fragrance wall and sensory garden there. A dedicated fragrance team will be on site, starting with perfumer Jasmine Liu. They are to remain in close contact with Givaudan’s global fine fragrance team, whose members will also visit on a regular basis.

“This is really going to be a set-up where we can transform concept ideas, crazy ideas and dreams into very solid and tangible fragrances,” Renard said.

Perfumers will have access to Givaudan’s olfactive palettes, including Chinese ingredients.

“Since our entry into the Chinese market in 1988, Givaudan has witnessed remarkable growth and transformation,” said Gilles Andrier, chief executive officer of Givaudan, in a statement. “China is not just a key market for us, it is a vital source of inspiration and innovation. The unique cultural richness and evolving consumer preferences here drive us to create fragrances that resonate deeply with local consumers.

“As we continue to invest in this dynamic market, we remain committed to fostering partnerships that reflect the essence of China’s vibrant fragrance landscape,” he continued. “We are now opening a new page to accelerate our growth in fine fragrance with L’Appartement 125.”

China has been a focus for Givaudan and other fragrance-makers over the past few years, as denizens embraced perfume like never before. However, due to the economic climate in the country, what once had been a boom for businesses has slowed, as consumers tighten their purse strings.

There remain growth opportunities there, nonetheless, according to Renard.

“But above and beyond just growth, it’s about working with the local brands — some are super exciting, creative and edgy,” he said. “They’re looking for innovation.”

A decade ago, Chinese fragrance consumers preferred light scents, then they moved to heavier perfumes, including of the oud variety.