Prenatal vitamin supplements market survey has explained multiple factors are responsible for the rise in demand for prenatal vitamins in the Asian markets. Increase in disposable income, awareness about women and child health before and after pregnancy and ability to pay for such supplements to fulfill requirement of essential nutrients in the women’s body.

NEWARK, Del, July 31, 2024 (GLOBE NEWSWIRE) -- The prenatal vitamin supplement market size is estimated to be worth USD 589.6 million in 2024 and is projected to be valued at USD 1,542.4 million in 2034. Between 2024 and 2034, the industry is expected to register a CAGR of 10.1%.

Heightened awareness among expectant mothers regarding the significance of prenatal nutrition for maternal and fetal health is fostering increased demand for prenatal vitamin supplements. This surge in awareness reflects women's proactive efforts to fulfill their nutritional requirements throughout pregnancy, further driving the market for prenatal vitamin supplements.

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Rising disposable incomes enable more consumers to afford prenatal supplements, contributing to market growth. As economic conditions improve, consumers are more willing to invest in their health and the health of their babies through supplementation.

Despite fluctuations, birth rates in many regions remain steady or are experiencing an upward trend. With more pregnancies occurring, there is a corresponding increase in demand for prenatal vitamin supplements to support maternal and fetal health.

Healthcare professionals, including obstetricians and gynecologists, routinely recommend prenatal vitamin supplements to pregnant women. These endorsements from trusted medical professionals significantly influence consumer purchasing decisions and contribute to market growth.

Key Takeaways from the Market Report

• From 2019 to 2023, the prenatal vitamin supplement market expanded at a CAGR of 9.6%.

• Based on product type, the pharmaceutical products segment is expected to account for a market share of 88.5% in 2024.

• The prenatal vitamin supplement demand in Germany is predicted to grow at a CAGR of 11.3% through 2034.

• In the United States prenatal vitamin supplement industry is estimated to register a CAGR of 7.3% from 2024 to 2034.

• The United Kingdom is projected to expand by a value CAGR of 8.9% between 2024 and 2034.

• The prenatal vitamin supplement market in France is anticipated to record a CAGR of 12.6% during 2034.

“The prenatal vitamin supplement market is being propelled by increasing maternal age, rising healthcare awareness, and the growing trend towards preventive healthcare,” - Nandini Roy Choudhury, Client Partner at Future Market Insights 

Competitive Landscape

Prenatal vitamin supplement manufacturers are actively embracing advanced technologies to cater to the rising consumer demand for healthy nutrition. Leading companies are developing innovative supplement formulations free from synthetic additives, in response to the growing preference for natural and chemical-free options.

• Rainbow Light has unveiled its Prenatal One Multi, a cutting-edge offering featuring a food-based multivitamin formulation designed to deliver comprehensive nourishment for both mother and baby. This innovative product is enhanced with probiotics and enzymes, ensuring easy digestion and absorption.

• Church & Dwight Co., Inc. - manufactures the widely recognized brand, "Vitafusion," which includes prenatal gummies formulated with essential vitamins and minerals for expectant mothers.

• Country Life, LLC. - specializes in producing natural and organic supplements, including prenatal vitamins, designed to meet the unique nutritional needs of pregnant women.
  

Key Companies Profiled

• Biotics Research Corporation

• Church & Dwight Co. Inc.

• Country Life LLC

• Garden of Life

• Rainbow Light

• MegaFood

• Metagenics Inc.

• Pharmavite

• Thorne

• Procter & Gamble

• Nordic Naturals
  

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More Valuable Insights Available

Future Market Insights offers an unbiased global prenatal vitamin supplement market analysis, providing historical data from 2019 to 2023 and forecast statistics from 2024 to 2034

To understand opportunities in the prenatal vitamin supplement industry, the industry is segmented based on product (Confectionery Products, Pharmaceutical Products) by sales channel (Hospital and Clinics, Over the Counter Supplements (OTC), Online) and Region (North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia, and the Middle East and Africa).

Prenatal Vitamin Supplement Market - Key Segments

By Product Type:

• Confectionery Products

  • Gummies

  • Chews

  • Others

• Pharmaceutical Products

  • Capsule

  • Tablets/Pills

  • Soft Gels

  • Liquid
    

By Sales Channel:

• Hospital and Clinics

• Over the Counter Supplements (OTC)

  • Drug Stores and Pharmacies

  • Hypermarkets/Supermarkets

  • Convenience Stores

  • Health and wellness Stores

  • Specialty Stores

  • Departmental Stores

• Online

  • Company Website

  • 3rd party /Mass Merchandiser
    

By Region:

• North America

• Latin America

• Western Europe

• Eastern Europe

• South Asia and Pacific

• East Asia

• Middle East and Africa
  

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Authored by:

Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.

She has exceptional analytical skills and often brings thought leadership to the table.

Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.

Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.

Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.

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