Here's Why You Should Retain Synchrony Financial Stock Now

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Synchrony Financial SYF is well positioned for growth, driven by increasing net interest income, higher average loan receivables, and a decline in delinquencies. However, softer consumer spending could somewhat temper this progress.

Synchrony Financial — with a market cap of $20.5 billion — is a premier consumer financial services company that offers a wide range of credit products. Courtesy of solid prospects, this Zacks Rank #3 (Hold) stock is worth retaining in your portfolio at the moment.

SYF's Price Performance

Shares of Synchrony Financial have soared 22% in the past six months, outperforming the industry, sector and the S&P 500 Index’s 7.6%, 3.3%, and 10.8% growth, respectively. Currently priced at $51.86, the stock is below its 52-week high of $52.67. This proximity underscores investors’ confidence and market optimism about this company’s prospects despite a slowdown in consumer spending. It has the ingredients for further price appreciation.

Zacks Investment Research
Zacks Investment Research


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SYF’s Key Tailwinds

Higher loan balances, a strong labor market and normalizing payment rates should further fuel growth in net interest income. The company’s Health & Wellness platform is expected to continue its growth track thanks to a solid CareCredit brand.

SYF’s focus on growing the brand with partnerships and collaborations is noteworthy. Its recent partnerships with PSIvet and DICK'S Sporting Goods strengthen its position in the market. By expanding CareCredit to over 5,500 veterinary practices and extending its long-standing relationship with DKS, SYF is poised to boost customer engagement through tailored financing options and reward programs, enhancing both loyalty and growth opportunities.

Higher loan balances and stable delinquencies would further help the company’s financials in the future. 30+ day and 90+ day delinquency rates have declined quarter to quarter in the second quarter of 2024. Although the year-over-year increase persists, it is moderating each quarter. These metrics provide a good understanding of SYF’s asset quality, which is an important characteristic in determining its growth in the coming days.

Dual and co-branded cards comprised 42.1% of the total purchase volume in the second quarter. Synchrony Financial is enhancing its core value proposition by expanding its product utility, enabling customers to use digital wallets, make out-of-partner purchases, and get rewarded. Moreover, the consensus mark for current-year net interest income is $17.9 billion, indicating a 5.5% rise from the prior-year reported number.