High Tide Announces Launch of Queen of Bud Branded White Label Products in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario

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This news release constitutes a "designated news release" for the purposes of the Company's prospectus supplement dated August 31, 2023, to its short form base shelf prospectus dated August 3, 2023.

CALGARY, AB, Sept. 12, 2024 /PRNewswire/ - High Tide Inc. ("High Tide" or the "Company") (Nasdaq: HITI) (TSXV: HITI) (FSE: 2LYA), the high-impact, retail-forward enterprise built to deliver real-world value across every component of cannabis, announced today that its Canna Cabana retail cannabis stores in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario will begin the sale of exclusive Queen of Bud branded 12 oz Black Obsidian, Rose Quartz and Clear Quartz Crystal Smoke Eliminating candles tomorrow. Further SKUs of Zippo lighters and a cutting-edge selection of pre-rolls will launch in quick succession in provinces where regulations permit the sale of white-label cannabis products. This announcement follows the closing of the Company's acquisition of the Queen of Bud Brand, IP, trademarks and other assets in March 2024 and Alberta's subsequent decision to permit the sale of white-label cannabis products this past May, which opened the Company's largest bricks-and-mortar market to Queen of Bud's innovative products.

High Tide Inc., September 12, 2024 (CNW Group/High Tide Inc.)
High Tide Inc., September 12, 2024 (CNW Group/High Tide Inc.)

"Our announcement today follows Alberta's decision to allow white label sales and underscores how timely our strategic acquisition of the Queen of Bud brand was. The thoughtfulness and diligence of our team have brought these highly differentiated and unique products to market for our ELITE and Cabana Club members, starting tomorrow. New and innovative cannabis products, such as raspberry chocolate diamond infused rose petal blunts and a mango honey live rosin chamomile petal blunt, will launch in the coming weeks, as these products are accepted by provincial wholesalers," said Raj Grover, Founder and Chief Executive Officer of High Tide.

"I am so proud to showcase these beautifully crafted and cutting-edge products in our Cabana's. The Queen of Bud brand will play a large part in our broader white label strategy, creating a higher margin opportunity to strengthen our bottom line. This will help further diversify our revenue streams as we work towards our goal of having our house brands represent 20-25% of all our in-store cannabis SKUs within the next three to five years," added Mr. Grover.

Queen of Bud Luxury Crystal Smoke Eliminating Candles Launching Tomorrow

Starting tomorrow, ELITE and Cabana Club members will be able to purchase Queen of Bud Crystal Smoke Eliminating candles infused with the energy of Black Obsidian, Rose Quartz or Clear Quartz. These smoke-eliminating candles are delicately scented and decorated with real crystals, flowers and gold foil. Timeless and elegant, the candles are wrapped in a Queen of Bud branded gift box and add a touch of luxury.