A pioneer in the bourbon category, Jefferson's will be available at the LCBO this fall.

TORONTO, Oct. 22, 2024 /CNW/ - Jefferson's Bourbon, known for its innovation and boundary pushing approach to whiskey blending and unique maturation, proudly debuts its flagship product, Jefferson's Bourbon in Ontario this fall. This expansion marks a significant milestone for the brand, allowing enthusiasts to experience the distinctive taste of Jefferson's, which has earned a loyal following in the U.S. and beyond.

Founded by Trey Zoeller and his father Chet in 1997, Jefferson's is constantly experimenting with various blending, aging and finishing techniques to achieve unique flavours. Jefferson's Bourbon is a simple, yet substantial whiskey aged in barrels with a very light char, allowing a myriad of secondary flavours to express themselves. Finished with a proof of 82.3, the result is an approachable, easy-to-drink, smooth bourbon. The flavour profile and price point make this a perfect bourbon to enjoy neat or in a classic Old Fashioned cocktail.

"We're thrilled to bring Jefferson's Bourbon to Ontario," said Trey Zoeller, Founder and Master Blender of Jefferson's Bourbon. "Our mission has always been to create exceptional bourbons by pushing the boundaries of what is possible, and we're excited to share these expressions with whiskey lovers."

JEFFERSON'S BOURBON TASTING NOTES

• Nose: Brown sugar with a hint of citrus

• Flavour: Vanilla, peaches, toffee

• Finish: Delicate and warm, honey

CRAFTING THE PERFECT OLD FASHIONED

Known for its rich notes of brown sugar, toffee and a hint of citrus, Jefferson's Bourbon is the perfect centrepiece for the classic old fashioned cocktail. Dissolving the sugar properly in the water and bitters ensures the base of the cocktail is smooth. Gently stir to combine ingredients without diluting. An organe peep over the glass adds citrus notes to deepen the bourbon's complexity. A classic sip.

Ingredients
? teaspoon sugar
3 dashes Angostura^? bitters
2 parts Jefferson's Bourbon
Orange peel (for garnish)

Step 1: Add sugar, bitters and a few drops of water to a rocks glass. Stir until sugar is mostly dissolved.

Step 2: Fill the glass with ice cubes. Add Jefferson's Bourbon and gently stir to combine.

Step 3: Squeeze the orange peel over the drink to express its oils. Then, drop it in and enjoy!

In Canada, the Jefferson's portfolio consists of Jefferson's Bourbon, Jefferson's RESERVE and Jefferson's OCEAN.

Please sip responsibly.