Jim Cramer on NIO Inc. (NIO): ‘I Want You To Hold On’

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We recently compiled a list of the Jim Cramer's Latest Lightning Round: 10 Stocks to Watch. In this article, we are going to take a look at where NIO Inc. (NYSE:NIO) stands against the other stocks to watch according to Jim Cramer.

The host of Mad Money, Jim Cramer, shared his insights on the persistent issue of inflation. He emphasized that companies need to lower their prices to entice consumers in today’s economic climate. Cramer pointed out the hesitation many companies exhibit in reducing prices.

Cramer said:

“Companies are so reluctant to take prices down because they don't want to hurt their treasured gross margins but I think it may be time for a giant reset.”

While prices may have stabilized and no longer surged as they once did, Cramer warned that this does not imply they are decreasing. He believes many companies are failing to recognize the necessity for price rollbacks.

He gave a few examples from the liquor industry, where some producers have said that declining sales shifts are because of consumer preferences toward healthier lifestyles rather than acknowledging high prices.

Cramer went on to say:

“Funny enough, if you keep prices low, you can indeed make it up in volume because the consumer is a lot smarter than some of these companies are ever willing to admit.”

Cramer mentioned that both consumers and Wall Street are responding positively to companies that have opted for discounts or price reductions. He talked about the decision by McDonald's to extend its $5 value meal, which has successfully attracted lower-income customers, and it led to an increase in its stock value.

Cramer mentioned that giants like Amazon, Costco, and Walmart have seen substantial stock gains this year. Cramer believes that businesses willing to reduce prices can compensate for their margins through increased sales volume.

Cramer speculated:

“I think we'll look back on 2024 as the year when consumers took matters in their own hands and actually said no to inflated prices.”

He warned that companies that fail to adapt may face dire consequences, including leadership changes and plummeting stock prices. Talking about the consequences, he said:

“The result? Fired CEOs and crushed stock prices for all those who refused to heed the thunder, the thunder of those angry consumers who finally just said no to the scourge of inflation.”

Our Methodology

For this article, we compiled a list of 10 stocks that Jim Cramer talked about during the lightning rounds of his Mad Money episodes on October 1 and 2. We listed the stocks in ascending order of their hedge fund sentiment as of the second quarter, which was taken from Insider Monkey’s database of more than 900 hedge funds.