Kellogg’s cereal manufacturer Kellanova is set to invest ￡75m ($98m) in its cereal production in the UK.

The US group's site in the Welsh city of Wrexham, is set to receive the injection. Production will “more than double” to around 1.5 million boxes per day, the company said.

Kellanova makes Special K, All Bran, Bran Flakes and Fruit ‘n Fibre cereals at the site, which opened in 1978.

The production of other Kellogg’s cereal brands made in the UK – including Corn Flakes and Crunchy Nut – will move to the Wrexham factory as the company winds down production at its Trafford Park factory in Manchester, which is due to close in late 2026.

When Kellanova announced the closure of the Manchester site in May, the company said the move would lead to the loss of around 360 roles. It said production at the site was no longer "viable".

Just Food has asked Kellanova to confirm that all of the Manchester production will transfer to Wrexham.

The fresh investment is set to create at least 130 jobs at the Wales site, according to the company.

Two new production lines will be added to the plant to improve “the sustainability of cereal manufacturing by enabling [the] use of artificial intelligence and machine learning technology”.

Chris Silcock, the MD of Kellanova’s UK operations, said: “This investment is a major commitment to cereal production in the UK. By bringing together the manufacturing of all our major breakfast cereals at one site in Wrexham, we can make significant leaps forward in the efficiency, quality and sustainability of our operation. It sets us up for future success and opens up new possibilities for our iconic brands to continue delighting our customers and consumers.

The Coco Pops maker employs around 1,000 staff across its UK headquarters in Salford and its factory in Wrexham in north Wales.

"Kellanova to invest in cereal production at Wales plant" was originally created and published by Just Food, a GlobalData owned brand.

 

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