LeEco founder defies China return order, stays in U.S. for car fundraising

FILE PHOTO: Jia Yueting, co-founder and head of Le Holdings Co Ltd, also known as LeEco and formerly as LeTV, poses for a photo in front of a logo of his company after a Reuters interview at LeEco headquarters in Beijing, China April 22, 2016. REUTERS/Jason Le/File Photo·Reuters· (Reuters)

SHANGHAI (Reuters) - The founder of debt-laden tech conglomerate LeEco has defied orders from Chinese regulators to return to the country before the end of 2017, saying he needed to stay in the United States as a fundraising for his electric car business was making progress.

The Beijing branch of the China Securities Regulatory Commission (CSRC) issued a notice last week ordering LeEco CEO Jia Yueting to return to China to address a mounting debt pile linked to his firms and to protect investors' rights.

Jia said in a statement that he had asked his brother, Jia Yuemin, to meet the regulator face-to-face last Friday to provide a report after the notice was issued.

"I am deeply sorry and blame myself for the negative impact of LeEco's debt crisis," he said in the statement that was posted on his official WeChat account on Tuesday.

"The fundraising for Faraday Future in the United States is making significant progress and there are many tasks I need to push forward in order to ensure the production and timely delivery of the FF91," he said, referring to a luxury electric vehicle (EV) that LeEco is developing with Faraday Future.

Questions have been raised about the outlook for the FF91, given LeEco's spiraling cash problems as well as its decision to pull out of a joint project with British sports carmaker Aston Martin to develop the RapidE electric car.

RESOLVING DEBT ISSUES

LeEco, an entertainment, electronics and electric vehicles group, has struggled to pay its debts after rapid expansion into multiple sectors sparked a cash crunch, a plunge in the shares of a listed unit and led to multiple defaults. At its peak LeEco owed creditors 10 billion yuan ($1.54 billion).

Its main listed unit Leshi Internet Information & Technology Corp <300104.SZ> said in a statement on Tuesday that it was trying to settle its debt problems to resolve liquidity issues and resume normal business operations.

Leshi's Tianjin unit is trying to get 3 billion yuan ($462 million) worth of funding from new and existing investors, as well as creditors, Leshi said in another statement to the Shenzhen stock exchange. That unit's main business is marketing smart and Internet TVs.

Struggling to support goals that included beating Elon Musk's Tesla Motors <TSLA.O> in premium EV making, Jia has been trying to ride out the cash crunch by taking measures such as cutting staff numbers and selling assets.

Jia said he had asked his wife, Gan Wei, and brother to represent him at Leshi in exercising shareholder rights and handling the sale of assets. Jia stepped down as CEO of the group's main listed unit in May last year.

He also cited a single late payment in July as being one of the key causes of LeEco's cash-flow problems, saying it led to the freezing of his assets and prompted a slew of early loan recoveries. He said "false and malicious" reports had impacted the business.

Jia was placed on an official blacklist of debt defaulters in early December, a move taken by Chinese courts to put pressure on people and entities to repay debts.

(Reporting by Brenda Goh in SHANGHAI and Lee Chyen Yee in SINGAPORE; Editing by Himani Sarkar/Keith Weir)

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