A Look At The Fair Value Of Hour Loop, Inc. (NASDAQ:HOUR)

In This Article:

Key Insights

  • Using the 2 Stage Free Cash Flow to Equity, Hour Loop fair value estimate is US$1.08

  • With US$1.20 share price, Hour Loop appears to be trading close to its estimated fair value

  • Peers of Hour Loop are currently trading on average at a 27% discount

Today we will run through one way of estimating the intrinsic value of Hour Loop, Inc. (NASDAQ:HOUR) by taking the expected future cash flows and discounting them to their present value. The Discounted Cash Flow (DCF) model is the tool we will apply to do this. Don't get put off by the jargon, the math behind it is actually quite straightforward.

Remember though, that there are many ways to estimate a company's value, and a DCF is just one method. If you still have some burning questions about this type of valuation, take a look at the Simply Wall St analysis model.

View our latest analysis for Hour Loop

Step By Step Through The Calculation

We use what is known as a 2-stage model, which simply means we have two different periods of growth rates for the company's cash flows. Generally the first stage is higher growth, and the second stage is a lower growth phase. To begin with, we have to get estimates of the next ten years of cash flows. Seeing as no analyst estimates of free cash flow are available to us, we have extrapolate the previous free cash flow (FCF) from the company's last reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years.

A DCF is all about the idea that a dollar in the future is less valuable than a dollar today, so we discount the value of these future cash flows to their estimated value in today's dollars:

10-year free cash flow (FCF) forecast

2024

2025

2026

2027

2028

2029

2030

2031

2032

2033

Levered FCF ($, Millions)

US$1.67m

US$1.77m

US$1.86m

US$1.94m

US$2.01m

US$2.08m

US$2.14m

US$2.20m

US$2.26m

US$2.32m

Growth Rate Estimate Source

Est @ 7.88%

Est @ 6.23%

Est @ 5.07%

Est @ 4.27%

Est @ 3.70%

Est @ 3.30%

Est @ 3.03%

Est @ 2.83%

Est @ 2.70%

Est @ 2.60%

Present Value ($, Millions) Discounted @ 7.3%

US$1.6

US$1.5

US$1.5

US$1.5

US$1.4

US$1.4

US$1.3

US$1.3

US$1.2

US$1.2

("Est" = FCF growth rate estimated by Simply Wall St)
Present Value of 10-year Cash Flow (PVCF) = US$14m

We now need to calculate the Terminal Value, which accounts for all the future cash flows after this ten year period. For a number of reasons a very conservative growth rate is used that cannot exceed that of a country's GDP growth. In this case we have used the 5-year average of the 10-year government bond yield (2.4%) to estimate future growth. In the same way as with the 10-year 'growth' period, we discount future cash flows to today's value, using a cost of equity of 7.3%.