Americans crowdfunding for medical debt is 'insane' — and inefficient, experts find

Crowdfunding for medical debt mainly works for those who need it the least, according to a recent study published in the American Journal of Public Health (AJPH), exposing an inefficient health care system.

“Having to crowdfund for medical bills to begin with I think is insane,” Allison Sesso, executive director of RIP Medical Debt, told Yahoo Finance. “That’s just a clear demonstration that the system is broken. That should not be the norm.”

The AJPH study — which extrapolated data from 437,596 GoFundMe campaigns in the U.S. between 2016-2020 — found returns on campaigns “were highly unequal, and success was low, especially in 2020.” Just 12% of campaigns actually met their goals, while 16% did not receive any donations. In addition, campaigns raised substantially less money during 2020 in areas with more medical debt, higher uninsured rates, and lower incomes.

“It’s a nexus of issues,” Nora Kenworthy, associate professor in public health at the University of Washington, Bothell and co-author of the study, told Yahoo Finance. “We know from previous research, for example, that people in lower-income areas do worse with crowdfunding and people who have less education have similar outcomes. There’s research that’s demonstrated that racial wealth inequities seem to shape crowdfunding outcomes as well among different racial groups.”

U.S. consumers held about $88 billion in medical debt as of June 2021. Americans turn to crowdfunding for a variety of reasons such as an unexpected health-related event, lack of insurance coverage, or deferring their medical bills in order to pay for other essential bills.

A woman wearing a face mask with Medicare for All written on it takes part in the March for Medicare for All in Washington D.C. (Photo by Probal Rashid/LightRocket via Getty Images)
A woman wearing a face mask with Medicare for All written on it takes part in the March for Medicare for All in Washington D.C. (Photo by Probal Rashid/LightRocket via Getty Images) · Probal Rashid via Getty Images

'People who have means know other people with means'

The AJPH study highlighted clear economic disparities when it came to those who were successful in their crowdfunding campaigns versus those who were not.

For example, those in the lowest county median income quintile (between $19,264-$47,045) were only able to raise an average of 12.6% of their overall goal versus those in the top quintile ($72,337-$129,588), who were able to get 27.3% of their goal. This did not surprise Sesso.

“It sort of feels intuitive that people who have means know other people with means," she said. "They live in communities with other people with means. When you’re looking to get support, you are going to ask the people that you know, and usually people know people who have similar income levels to them. I’m not terribly surprised, and I find it really unfortunate.”

Many of these crowdfunding lower-income individuals are based out of states that didn’t expand Medicaid, meaning that those caught in the notorious coverage gap are left to pay for their medical bills out of pocket and often find themselves with growing medical debt, which is more common in the Southeastern and Southwestern U.S.