Mogo Announces Partnership with Canada’s Largest News Media Company to Create go-to Educational Wealth Content Channel for Canadians

In This Article:

  • Aimed at educating Canadians on how to invest, accumulate wealth, and manage it effectively to achieve their financial goals

  • New digital wealth partnership to leverage Postmedia’s approximately 17.8 million monthly unique audience

  • Mogo to issue 500k warrants to Postmedia

 

VANCOUVER, British Columbia, June 13, 2024--(BUSINESS WIRE)--Mogo Inc. (NASDAQ:MOGO) (TSX:MOGO) ("Mogo" or the "Company"), a digital wealth and payments business, today announced a new strategic partnership with Postmedia Network Inc. ("Postmedia"), a Canadian news media company representing more than 130 brands across multiple print, online, and mobile platforms, to launch a new content channel with news and information on wealth-building. The channel will be aimed at educating Canadians on how to invest, accumulate wealth, and manage it effectively to achieve their financial goals, addressing a gap in the availability of quality educational content from existing financial services providers. According to the J.D. Power 2023 Canada Retail Banking Advice Satisfaction Study, "Investment and retirement advice is the most frequent type of advice both desired and received by bank customers and interest for this topic is on the rise"1.

With a joint focus on educating current and future investors, Postmedia is establishing a new digital channel on the Financial Post platform, with distribution extending to other Postmedia properties. Postmedia reaches approximately 17.8 million Canadians each month across its platforms. Postmedia will independently operate the channel with Mogo as its founding sponsor. Mogo will also contribute its own branded educational content and tools on wealth-building, including its patent-pending wealth calculator.

"It’s clear that the vast majority of Canadians are nowhere close to being on the right path to achieving financial freedom. In fact, recent surveys show that 75% of pre-retirees between the ages of 55-65 have less than $100,000 saved versus the $1.7 million estimated average Canadians believe they need to retire2," said Dave Feller, Founder & CEO of Mogo. "A big part of the problem comes down to the products that many Canadians find themselves in like high-fee underperforming mutual funds, when the data clearly shows that they would be far better off investing in low-cost ETFs such as those that track the S&P 500. There’s an estimated $2 trillion sitting in these mutual funds today, and assuming an average of about 2%, that’s $40 billion a year in fees that could be going towards Canadians wealth building. The right educational content is going to be a key driver of disrupting the status quo, and helping all Canadians get on a much better path. We couldn’t think of a better organization to partner with than Postmedia, as they have always been a leader in this area, especially through properties like the Financial Post."