Mon Dieu! McDonald's puts Beyond Meat's plant-based McNuggets on French menu

EL SEGUNDO-CA-MAY 30, 2024: Beyond Meat is El Segundo is photographed on May 30, 2024. (Christina House / Los Angeles Times)
The headquarters of Beyond Meat in El Segundo. (Christina House/Los Angeles Times)

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McDonald's is putting Beyond Meat's plant-based chicken McNuggets on its French menu, marking an expansion of the El Segundo company's European business.

The Veggie McPlant Nuggets, made from wheat and pea proteins, will be served at all of McDonald's 1,560 restaurants in France on a permanent basis, the fast-food company said this week.

Read more: How Beyond Meat is trying to get its sizzle back

"With a constant increase in the number of French people adopting a vegetarian or flexitarian diet, McDonald's is responding to changing eating habits," McDonald's said in a news release.

Last year, the chain launched its McPlant Nuggets and McPlant Burger, also supplied by Beyond Meat, in Germany, where they are now permanent menu items. The McPlant Burger is also on the menu to stay in the U.K., the Netherlands, Austria, the Baltics, Malta and Slovenia, Beyond Meat said.

“We are ... proud to help bring more choice to the McDonald's menu for consumers looking to diversify their proteins with plant-based options," a company spokesperson said in a statement.

A bellwether stock in the plant-based meat industry, Beyond Meat has been struggling as the novelty of the products has worn off and questions have risen about their healthfulness — something the company blames on a lobbying campaign led by the meat industry.

Read more: Ethan Brown went vegan but missed fast food. So he started a revolution

Beyond Meat's sales have fallen since 2021 as their losses have grown. That has depleted its cash reserves, which along with short-term investments totaled $145 million at the end of the second quarter — after topping $1 billion in 2021, according to FactSet. Its stock is down more than 90% over that period, with shares trading around $6.50 Thursday on the Nasdaq.

John Baumgartner, an analyst at Mizuho Securities, said that the announcement adds to progress Beyond Meat has already made in Europe, but that the larger issue is its struggles making headway in the domestic fast-food industry.

"They haven't been able to make it work in the U.S.," he said, noting Beyond's plant-based products have been discontinued at Dunkin' Donuts and other North American chains.

McDonald's tested the McPlant Burger at stores in the San Francisco and Dallas areas, but they did not perform well, and the company did not pursue a nationwide rollout, a McDonald's executive said this year. However, McDonald's plans to focus on plant-based chicken products where there is more demand, he added.