What can CEOs see that we're missing?: Morning Brief

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The topic du jour in the world of business is: What are top execs seeing that others are missing?

If you've been following the news, you are likely familiar with the headlines: Tesla (TSLA), Coinbase (COIN), and Meta Platforms (FB) are just some of the companies that have announced layoffs or hiring freezes in recent weeks.

And these stories come as Jamie Dimon — the JPMorgan (JPM) boss who occupies a spot not far behind Warren Buffett as the "business leader most people listen to" — said this week that a "hurricane" is headed for the US economy.

JP Morgan CEO Jamie Dimon speaks at the Boston College Chief Executives Club luncheon in Boston, Massachusetts, U.S., November 23, 2021. REUTERS/Brian Snyder · (Brian Snyder / reuters)

But while some big name companies are announcing changes in hiring plans and others lower their guidance, that doesn't necessarily mean each of these stories adds up to one clean, overarching narrative. At the same time, it's hard to see these events not telling us something larger about the state of the global economy.

And it's not as if these warnings come amid markets floating innocently by, as each of the major U.S. indexes is down more than 9% so far this year.

A breakdown of each story, however, might lead us towards a more complicated — though maybe fuller — version of the truth.

Dimon changes the temperature

Speaking at an industry conference on Tuesday, Dimon said: "Right now, it's kind of sunny, things are doing fine. Everyone thinks the Fed can handle this.”

He continued: “That hurricane is right out there down the road, coming our way. We just don't know if it's a minor one or Superstorm Sandy...or Andrew or something like that. And you got to brace yourself."

As the CEO of the largest bank in the country, we should also consider what a "hurricane" likely looks like to Dimon: a slowdown in lending and a rise in defaults. And with the Federal Reserve raising interest rates — and thereby tightening financial conditions — to slow inflation, the root of Dimon's concern is plain to see.

Musk's multiple memos

In the world of Elon Musk, of course, there is always more than just one thing going on.

The world's richest man is currently in the middle of his purchase of Twitter (TWTR), which no doubt is taking plenty of his time and attention.

But Musk's email to Tesla staff on Thursday that suggested 10% of salaried workers are on the chopping block follows an earlier statement that Tesla's staff needed to get back to the office.

"Everyone at Tesla is required to spend a minimum of 40 hours in the office per week," Musk wrote in an email, according to Reuters. "If you don't show up, we will assume you have resigned."

The pressure is clearly on at Tesla.

Grouping Tesla with "tech," however, also somewhat mis-categorizes an electric carmaker that is a manufacturing company with a global footprint. The cars they build happen to be loaded with technology, and the valuation investors assign to the stock looks more like Netflix (NFLX) than it does Ford (F).