(Bloomberg) -- Nvidia Corp. is set to unveil investment plans for Thailand, joining Alphabet Inc. and Microsoft Corp., as Southeast Asia becomes a hot spot for building AI data centers and manufacturing the components that power them.

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The US chip designing firm will announce investments during Chief Executive Officer Jensen Huang’s trip to Bangkok in December, Thailand’s Commerce Minister Pichai Naripthaphan said on Monday. He declined to give details on the investment or how much the the company will bring into Thailand.

The investment by Nvidia could lead to more funding “with related clusters following suit,” Pichai told Bloomberg in an interview late Monday.

Clinching Nvidia as an investor in Thailand will be a shot in the arm for Southeast Asia’s second-largest economy that’s been vying with its neighbors to attract investments from tech giants. Thailand has bagged multibillion dollar investments in recent years from Amazon.com Inc., Google and Microsoft to build data centers and other cloud infrastructure.

A spokesperson for Nvidia didn’t reply to an emailed request for comment.

The Santa Clara, California-based company has pledged investments in building AI infrastructure in Indonesia and Malaysia, and is exploring opportunities in Vietnam. Nvidia’s chips are manufactured by Taiwan Semiconductor Manufacturing Co. and its AI servers are built mostly by Taiwanese assemblers.

A longtime manufacturing powerhouse for automobiles and electronics, Thailand is playing catch-up with Malaysia and Singapore. It wants to bolster growth from an average of less than 2% under a decade of military-backed rule.

Interest from Nvidia, other tech companies, and those in the supply chain should boost investment applications back to levels before a 2014 coup and help Thailand regain “lost opportunities” in that decade, Pichai said.

“The outlook for the Thai economy is bright and this is only the beginning,” said the veteran politician, who was appointed to the job in September under new Prime Minister Paetongtarn Shinawatra’s administration.

There’s already a surge in foreign investment pledges this year, especially into the data centers and printed circuit board manufacturing. Official data showed investment pledges jumped 42% to 722.5 billion baht ($21.6 billion) in the first nine months of 2024 from a year ago.