Pernod Ricard: Slow Start With China and US Declines Leading to Q1 Organic Sales -5.9% and Reported -8.5%

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PARIS, October 17, 2024--(BUSINESS WIRE)--Regulatory News:

Pernod Ricard (Paris:RI):

Press Release – Paris, 17 October 2024

Sales for Q1 FY25 totalled €2,783m, an organic decline of -5.9% and -8.5% reported, with unfavourable Foreign Exchange impact of -€103m mainly linked to Argentinian Peso, Turkish Lira and Nigerian Naira, partly offset by positive perimeter impact of +€22m.

We experienced a slow start to the year, notably with China in sharp decline, in a context of continuing macroeconomic weakness impacting consumer sentiment, and with the US in decline, reflecting underlying sell-out performance amplified by inventory adjustments. The quarterly sales result is softer than previously expected as the weakness in China is also affecting Asia Travel Retail. In addition, in India, where the underlying growth is strong, but we faced technical sales phasing, expected to fully reverse in Q2. Finally, markets in Europe endured adverse weather conditions over the summer.

Our broad geographic base allowed us to deliver strong performances in a number of markets across all the regions, to partially mitigate those declines. Markets of note include Japan, Canada, Poland, Brazil, Turkey, Nigeria and Travel Retail in Americas and Europe.

Overall volumes are stable, with a price/mix effect of -6% in a moderated pricing environment and negative market-mix notably due to the performance in US and China.

By regions, including Must Win markets:

  • Americas -5%,

    • USA -10%,

      • Spirits market continues to normalize

      • Pernod Ricard’s sell-out value c.-5%, with Net Sales reflecting inventory adjustments

      • Jameson performance broadly in line with direct competitive set

      • Strong activation plans and protecting marketing investment on our key brands, ahead of the festive season

      • For the full year, we expect to see a gradual improvement in our sell-out

    • Canada: strong growth, in particular from newly acquired RTD brands

    • Brazil: strong result, lapping favourable comparison basis

    • Mexico: decline, notably with weaker tourism impacting On-trade

  • Asia-RoW -8%,

    • India +2%,

      • Solid sales growth, impacted by phasing, expected to fully reverse in Q2

      • Strong underlying sell-out growth, with the market continuing to enjoy dynamic consumer fundamentals

      • Performing ahead of the industry, consolidating leadership position

      • Strong performance of Royal Stag, Blenders Pride, Jameson, all growing double-digits

      • Strong growth expected for the full year

    • China -26%,

      • Sharp sales decline in a challenging macroeconomic environment with weak consumer demand over the summer and into the Mid-Autumn Festival

      • Net Sales declines on Martell Cognac and Scotch, while premium brands including Jameson, Beefeater, Kahlúa and Olmeca are growing strongly

      • Further to the announcement by MOFCOM for the implementation of temporary duty deposits effective from Friday 11th October, actions are being taken to mitigate the impact on the group performance

      • Given the current weak environment, we expect to see a more significant full-year decline than last year

    • Gaining share and continued strong growth in Japan, while declining in Korea, as the macroeconomic environment remains weak

    • Strong results in Africa and Middle East, notably in Turkey with Chivas Regal and Ballantine’s

  • Europe -3% (ex-Russia +1%),

    • Robust performance in Europe excluding Russia, though Western European markets in particular were impacted by adverse summer weather

    • Gaining market share in France, Germany and Poland

    • Solid performance of Ballantine’s, Mumm and RTDs

  • Global Travel Retail +3%,

    • Strong growth in all regions except Asia, with good growth for Absolut, Jameson and Ballantine’s

    • Weak consumer sentiment affecting Chinese travelers’ spend, which we expect to persist for the full year