The Power Of Pickups Shows No Signs Of Fading Away Even In The EV Era

The Power Of Pickups Shows No Signs Of Fading Away Even In The EV Era
The Power Of Pickups Shows No Signs Of Fading Away Even In The EV Era

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With all eyes on Tesla Inc (NASDAQ: TSLA) and its third quarter earnings that are scheduled for release after the bell, General Motors (NYSE: GM) made quite an earnings appearance this week, smashing estimates and hiking its earnings guidance for the third time this year, fueled by the strength of trucks and crossovers in the U.S. market.

The unquestioned king of pickup trucks Ford Motor (NYSE: F) is due to report it result on October 28th. But while General Motors continued to expand its EV lineup, Ford has been turning to hybrids to deal with mounting EV losses.

The last but not least of the Big Three in the U.S., Stellantis (NYSE: STLA), might have started with layoffs earlier in October, which are part of its broader cost cuts, but this week, it revealed its plans to launch an EV fleet with game changing technology.

Everyone is adapting differently to the evolving automotive landscape.

Stellantis to launch EV fleet fitted with factorial solid-state batteries

By 2026, Stellantis will be launching a demonstration fleet of EVs fitted with solid-state batteries from U.S. startup Factorial. This battery technology reduces fire risk and enables automakers to make lighter and lower-cost EVs while improving their range on a single charge. By integrating Factorial's innovative battery solution into the STLA Large platform, Stellantis is validating its potential to enhance its EV lineup, improving the experience for its EV buyers. Batteries will be fitted in a fleet of all-new Dodge Charger Daytona vehicles, with the STLA Large platforms also supporting large-sized models of other group brands, such as Jeep, Chrysler, Alfa Romeo and Maserati.

Meanwhile, Worksport Ltd (NASDAQ: WKSP) continues to enhance the pickup experience with its innovative tonneau covers.

Established as an innovative U.S.-based manufacturer of hybrid and clean energy solutions for light trucks, Worksport just announced a targeted market release of its highly anticipated AL4 Premium Tonneau Cover has been scheduled for December 15thwith manufacturing of production-ready samples for testing and customer evaluation already in motion. With this launch, Worksports expects to further boost sales channels, improve profit margins, and enhance brand penetration considering that this is the highest-volume category of all hard tonneau covers in the $4 billion market. The initial offering will cover Ford Motor, Ram under the Stellantis umbrella and General Motors with Chevrolet and GMC brands, while the R&D team works on developing variations to suit Toyota Motor (NYSE: TM), Nissan Motor Co Ltd (OTC: NSANY), and Honda Motor Co Ltd (NYSE: HMC).