Prediction: This Buzzworthy Stock-Split Stock Will Plunge by 50% (if Not More) Over the Next 12 Months

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Though it's been a bit bumpy at times, the bulls have been in the driver's seat on Wall Street for the last two years. Recently, we've witnessed the iconic Dow Jones Industrial Average, widely followed S&P 500, and innovation-inspired Nasdaq Composite, all reach record-closing highs.

Although better-than-expected corporate earnings and hype surrounding the artificial intelligence (AI) revolution have each played key roles in lifting the broader market higher, no discussion of bull market catalysts in 2024 would be complete without mentioning stock-split euphoria.

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An up close view of the word, Shares, on a paper stock certificate for a publicly traded company.
Image source: Getty Images.

A stock split allows publicly traded companies the opportunity to adjust their share price and outstanding share count by the same factor. Despite these potential changes, splits are superficial in the sense that they don't alter a company's market cap or in any way affect its operating performance.

Since consumer goods colossus Walmart kicked things off with a 3-for-1 stock split in late February, more than a dozen prominent/market-leading businesses have followed suit and completed splits of their own. All but one of these splits has been of the forward variety, which are designed to make shares more nominally affordable for everyday investors and/or employees who may not have access to fractional-share purchases.

Since 1980, companies that have announced forward splits have vastly outperformed the benchmark S&P 500. Based on returns in the 12 months following a split announcement, the stock-split stocks have gained 25.4% versus 11.9% for the S&P 500 over the same span, according to Bank of America Global Research.

But this doesn't mean all stock-split stocks are universally worth buying. While some stand out for all the right reasons, one has all the hallmarks of a disaster waiting to happen.

Wall Street's buzziest stock-split stock has more-than-quadrupled in 2024

Though I've been decidedly critical of highfliers like Nvidia and Chipotle Mexican Grill, there's another stock-split stock whose valuation is far more egregious. I'm talking about AI enterprise analytics software provider MicroStrategy (NASDAQ: MSTR).

Shares of MicroStrategy have catapulted higher by more than 300% on a year-to-date basis, as well as 1,710% since this decade began. Its rapid ascent encouraged its board to announce a 10-for-1 forward split in July, which went into effect following the close of trading on August 7.