Q2 Earnings Highs And Lows: Soho House (NYSE:SHCO) Vs The Rest Of The Hotels, Resorts and Cruise Lines Stocks

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Q2 Earnings Highs And Lows: Soho House (NYSE:SHCO) Vs The Rest Of The Hotels, Resorts and Cruise Lines Stocks

In This Article:

Wrapping up Q2 earnings, we look at the numbers and key takeaways for the hotels, resorts and cruise lines stocks, including Soho House (NYSE:SHCO) and its peers.

Hotels, resorts, and cruise line companies often sell experiences rather than tangible products, and in the last decade-plus, consumers have slowly shifted from buying "things" (wasteful) to buying "experiences" (memorable). In addition, the internet has introduced new ways of approaching leisure and lodging such as booking homes and longer-term accommodations. Traditional hotel, resorts, and cruise line companies must innovate to stay relevant in a market rife with innovation.

The 15 hotels, resorts and cruise lines stocks we track reported a mixed Q2. As a group, revenues along with next quarter’s revenue guidance were in line with analysts’ consensus estimates.

Big picture, the Federal Reserve has a dual mandate of inflation and employment. The former had been running hot throughout 2021 and 2022 but cooled towards the central bank's 2% target as of late. This prompted the Fed to cut its policy rate by 50bps (half a percent) in September 2024. Given recent employment data that suggests the US economy could be wobbling, the markets will be assessing whether this rate and future cuts (the Fed signaled more to come in 2024 and 2025) are the right moves at the right time or whether they're too little, too late for a macro that has already cooled.

Thankfully, hotels, resorts and cruise lines stocks have been resilient with share prices up 5.6% on average since the latest earnings results.

Soho House (NYSE:SHCO)

Boasting fancy locations in hubs such as NYC and Miami, Soho House (NYSE:SHCO) is a global hospitality brand offering exclusive private member clubs, hotels, and restaurants.

Soho House reported revenues of $305.1 million, up 5.6% year on year. This print was in line with analysts’ expectations, but overall, it was a softer quarter for the company with a miss of analysts’ members estimates.

"Our second quarter results reflect the strong appeal of Soho House globally, with Soho House membership growing 16% year-on-year and our waitlist increasing to approximately 111,000. We opened Soho House Sao Paulo with great feedback from members, and have continued to see significant demand for other recent openings including Mexico City and Portland. These positive membership trends have led us to raise our outlook for membership for the full year,” said Andrew Carnie, CEO of Soho House & Co.

Soho House Total Revenue
Soho House Total Revenue

Interestingly, the stock is up 4.3% since reporting and currently trades at $5.06.