Is Shopify Stock a No-Brainer Buy Below $100?

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Shopify (NYSE: SHOP) stock has gone on a wild ride over the last few years. Coming out of the worst of the pandemic, shares shot up over 400% due to the huge growth in demand for its e-commerce software and payment tools. Then, shares went in a sharp drawdown that approached 90% when the pandemic e-commerce boom ended. Today, the stock is up 55% in the last 12 months but still off significantly from highs set in 2021.

High-growth stocks like Shopify will go through bouts of volatility. But if you look at the company's underlying financials, you'll see it is making major improvements in both growth and profitability. Does that make Shopify stock a buy below $100 a share?

Getting back to basics

During the COVID-19 pandemic, Shopify built up some grand ambitions. It had plans to compete directly with Amazon with a logistics network, dabbled in cryptocurrencies, and even acquired a robotics company.

It has since shut down most of these new initiatives and sold its logistics operation. Management decided to lean up its workforce and laid off 20% of employees. All these sprawling plans caused Shopify to lose focus, and losses followed. At one point, Shopify was generating a $1 billion operating loss at the start of 2023 and had negative free cash flow.

Now, the company is getting back to basics with its two core product platforms. The first is a suite of e-commerce software tools that allow companies to build and manage online experiences. The second is a suite of payment tools that allow retailers to process payments, mostly online but also with point-of-sale solutions.

These two sets of software tools are the reason why Shopify generates $7.7 billion in annual revenue.

Strong revenue growth, finally showing profits

Adjusting for the sale of the logistics business, Shopify's revenue grew 25% year over year last quarter to $2 billion. Even more impressive is the fact Shopify grew revenue 31% year over year in the same quarter a year ago. The e-commerce sector is not growing this fast as a whole, meaning Shopify is gaining market share from competitors.

It has also started to implement pricing power on its subscription solutions, which has led to minimal churn. That's another good sign that this a rock-solid business set to grow for years to come.

Even better, Shopify is now growing much more efficiently. Free-cash-flow margin was 16% last quarter, expanding from 6% in the prior year's quarter. Operating margin was 11.8%, which includes stock-based compensation as an expense (free cash flow excludes this figure).