This streaming-app partnership reinforces SNN's vision in furthering its reach by aggregating, producing and showcasing their financial content to a wider audience

TORONTO, April 30, 2024 /PRNewswire/ -- Sabio Holdings Inc. (TSXV: SBIO) (OTCQX: SABOF) (the "Company" or "Sabio"), a California-based ad-tech company that specializes in delivering highly targeted ads, insights and services in the fastest growing segment in advertising ad-supported streaming to top Fortune 100 brands, today announced a streaming app partnership with SNN Inc., a global multimedia financial news portal covering the Nano, Micro, and Small-Cap markets. Sabio will leverage its complete end-to-end tech stack to power the SNN media network's streaming apps.

This strategic partnership leverages SNN's deep relationships with the public and private Nano, Micro and Small-Cap financial community to bring forth exclusive content from leading financial experts to streaming consumers across mobile, smart TVs and desktop devices globally.

"As the number of consumers getting their news and information from ad-supported streaming apps continues to grow exponentially, we are excited to partner with SNN to help them bring exclusive financial content, informative interviews and research to consumers globally," said Joe Camacho, Sabio Holdings' Co-Founder.

Sabio's proprietary tech stack is an end-to-end solution engineered to reach, engage, and validate Connected TV (CTV) viewing audiences. It helps brand reach their customers through its robust demand-side platform and ad server that delivers 225 million ad impressions monthly by engaging with CTV viewers using Vidillion, its supply side platform of ad inventory, and validating that reach and engagement with its measurement platform App Science?.

"Streaming content is here to stay, and by working together with Sabio and their platform, we foresee greater engagement with our original content, as well as an opportunity to aggregate, produce and showcase to a wider audience more content not just from our coverage universe, but also the best finance and investing content our community has to offer," said Robert Kraft, SNN's CEO.

As part of the new partnership, Sabio's App Science division will leverage its proprietary AI and machine learning algorithms to measure and provide deeper audience insights. This includes utilizing its proprietary 55MM validated household graph, encompassing 280MM mobile devices and 110MM CTV households. This unique dataset positions Sabio and its App Science division to bridge gaps compared to conventional measurement providers.