SodaStream (SODA) is getting slammed, the maker of machines that let you create your own carbonated drinks is down 20%. CEO Daniel Birnbaum told investors in a statement, "Our U.S. business underperformed due to lower-than-expected demand for our soda makers and flavors." Plus, the company is failing to attract new customers as fast as it would like. Birnbaum also admitted third quarter results are a clear indication that the company must "alter its course." That can't come soon enough for those investors long the stock. But the negative outlook may not be a surprise to everyone. Shares of SodaStream have lost more than 40% of their value this year.

Investors are also crushing The Container Store (TCS). Shares are down nearly 20% after the home-storage company cut its profit and sales outlook for the year. This after store sales fell 0.4%. Despite the lackluster performance, CEO Kip Tindall highlighted the promise of the current quarter because that's when more than 60% of net income has been derived. That's a tough sell for investors who bought the in-demand initial public offering last November. Since it began trading, the stock has tumbled nearly 40%.

Despite a down day for U.S. stocks, GoPro (GPRO) is getting some love up over 3% after the team at Barclays rasied its price target on the maker of wearable cameras. The firm gave the shares a $60 price target even though the stock is well above that level. The message here is to hold the stock amid any extreme volatility. Since the IPO earlier this year, shares have soared 200%.

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