The hurdle to turning OpenAI into a for-profit company: Deciding what it’s worth

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OpenAI and its biggest backer Microsoft (MSFT) are discussing how to divide up the spoils of the AI upstart when OpenAI becomes a for-profit company, but agreeing on a fair market value for those assets will be a tall task.

It all depends on who is doing the math, according to legal experts.

"The issue is that there are probably 6 to 10 different ways to value a company," said Columbia University Business School professor Angela Lee. "And depending on who you ask, and my guess is, depending on which model you use, you could be off by a factor of like 3x to 5x."

Arriving at a precise valuation for the startup responsible for ChatGPT will be nearly impossible, added Case Western Reserve University corporate law professor Anat Alon-Beck.

"I suggest that any valuation in this context should be treated as a range rather than a definitive figure, given the inherent uncertainties," Alon-Beck said.

The Wall Street Journal reported earlier this month that OpenAI and Microsoft hired Wall Street investment banks Goldman Sachs (GS) and Morgan Stanley (MS) to advise them on these discussions after OpenAI closed a $6.6 billion funding round valuing it at $157 billion.

SAN FRANCISCO, CALIFORNIA - NOVEMBER 06: Microsoft CEO Satya Nadella (R) speaks as OpenAI CEO Sam Altman (L) looks on during the OpenAI DevDay event on November 06, 2023 in San Francisco, California. Altman delivered the keynote address at the first ever Open AI DevDay conference. (Photo by Justin Sullivan/Getty Images)
Microsoft CEO Satya Nadella, right, and OpenAI CEO Sam Altman, left, at the OpenAI DevDay event on November 06, 2023 in San Francisco. (Photo by Justin Sullivan/Getty Images) · Justin Sullivan via Getty Images

Microsoft, among the investors in the latest funding round, has now devoted a total of nearly $14 billion to OpenAI since 2019.

The question is how much equity Microsoft should receive in a new for-profit OpenAI in exchange for that $14 billion. There are also other thorny questions about rights to future profits that need to be ironed out.

These issues are being debated while the bonds between the two companies start to show signs of wear, according to reporting in The New York Times, as financial pressures, executive exits and disagreements among employees take their toll. OpenAI expects to lose $5 billion this year, according to the Times.

OpenAI’s current implied valuation of $157 billion would put it on par with the market caps of some of America’s largest and best-known companies, including Goldman, the Wall Street giant offering OpenAI advice during the talks with Microsoft. Goldman is currently valued just north of $160 billion.

NEW YORK, NEW YORK - DECEMBER 16: The Goldman Sachs headquarters building stands in Manhattan on December 16, 2022 in New York City. Goldman Sachs, the global investment bank, has announced that it plans on cutting up to 8% of its employees early next year as world economies and markets continue to struggle with inflation, the war in Ukraine and China's Covid policies among other issues.   (Photo by Spencer Platt/Getty Images)
The Goldman Sachs headquarters building in Manhattan. (Photo by Spencer Platt/Getty Images) · Spencer Platt via Getty Images

Lee said there are understandable justifications for OpenAI's $157 billion valuation, but critics could reasonably argue the figure is off base.

"When talking about hyper growth companies like Open AI, we are basing it off what it could be valued in 5 to 10 years," Lee said. "So you don't have performance. You're basing it off potential, and that's why this is so difficult."