Top 20 Wine Brands Popular Among Young Consumers

Sultan Khalid
11 min read

In This Article:

In this article, we are going to discuss the top 20 wine brands popular among young consumers. You can skip our detailed analysis of the wine market in America, the current state of the American wine industry, and the sustainable wineries in the United States, and go directly to Top 5 Wine Brands Popular Among Young Consumers. 

Wine is one of the oldest and most popular drinks in the world. Over the centuries, its consumption has evolved based on various factors such as demographic changes, consumer preferences, technological advances, climate change, and economic fluctuations. Trends emerge, then disappear. What is popular for one generation, is vino non grata to the next. As the younger generations are getting older and continue to have more purchasing power, keeping their needs and preferences in consideration will be paramount to the future growth of the global wine industry. 

Wine Market in America: 

As we mentioned in our article – 15 U.S. States that Produce the Most Wine – The United States was the world leader in the wine market last year in terms of revenue, with $52.7 billion. Although wine is produced in every state of the country, the majority of production takes place in the sun-soaked state of California, responsible for around 85% of the total U.S. wine production volume. In total, there are over 11,000 wineries spread across the nation, each crafting its own unique flavors in limited quantities. With total wine production of 22.4 million hectoliters in 2022, the U.S. ranks among the Top Wine Producing Countries in the World. 

Organic/sustainable wine is a trend particularly popular among the Gen Z, and to a somewhat lesser extent the millennials. While in Europe this trend is well-established, with a third of French and Spanish consumers purchasing organic wine, in the U.S. it is just beginning to take hold. Organic/sustainable wine is currently an $8.6 billion market in the U.S., but is projected to grow to $21 billion by 2030. 

State of the American Wine Industry: 

The American wine industry has always assumed that younger generations would naturally increase their consumption of wine as they grew older, but the truth is that it’s not happening. A report by the Silicon Valley Bank shows how wine hasn’t gained the same traction among those under 60 as it has for baby boomers. Of survey respondents aged 35 to 44, 29% said they were more likely to bring beer to a party, while 28% said they would bring wine. Even younger drinkers, aged 21 to 34, were more likely to bring beer, spirits, a flavored malt beverage or hard seltzer over wine. But ask a 65 year-old what he or she plans to bring to a party and 49% are likely to grab a bottle of wine. 

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