(Reuters) - Walmart said on Thursday it has partnered with Restaurant Brands' Burger King to offer discounted meal benefits to its membership customers as the retail giant looks to make its services more attractive to compete better with Amazon's Prime.

Starting September, Walmart's members can avail discounts at Burger King, including 25% off on any digital order every day, the company said.

The partnership also comes as retailers and fast-food restaurant chains launch value deals to lure price-conscious customers after struggling to lift demand.

The retailer's subscription service Walmart Plus offers plans for $12.95 per month, or a yearly plan for $98, while its main competitor Amazon Prime's membership costs $14.99 per month, or $139 per year, in the United States.

Amazon said in May its U.S. customers could order from online delivery firm Grubhub directly on its shopping app and the website, extending a deal that already offers its Prime members a no-fee access to Grubhub+ membership.

Members of Walmart Plus will be able to grab the offer at Burger King locations across the country by placing their orders on the restaurants chain's app or website, the retailer added.

(Reporting by Anuja Bharat Mistry in Bengaluru; editing by Alan Barona)